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Conference Papers
M. Curry and Marshall, B., Affordance Perception in Risk Adverse IT Adoption: An Agenda to Identify Drivers of Risk Consideration and Control Adoption in Individual Technology Choices, in 2015 Pre-ICIS Workshop on Accounting Information Systems, 2015.
F. Veltri and Moody, R., Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?, presented at the 2017, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
B. Marshall, Mortenson, K., Bourne, A., Price, K., and Marshall, A., Delivering Value Beyond Efficiency with Visualized XBRL, in International Conference on Information Systems (ICIS 2009), Phoenix, AZ, 2009.
B. Marshall, Mortenson, K., Bourne, A., Price, K., and Marshall, A., Delivering Value Beyond Efficiency with Visualized XBRL, in International Conference on Information Systems (ICIS 2009), Phoenix, AZ, 2009.
B. Marshall, Mortenson, K., Bourne, A., Price, K., and Marshall, A., Delivering Value Beyond Efficiency with Visualized XBRL, in International Conference on Information Systems (ICIS 2009), Phoenix, AZ, 2009.
F. Veltri and Moody, R., An exploration of where social media marketing is taught across the university campus., in Marketing Educators Association, Denver, CO, 2016.
M. Curry, Marshall, B., Crossler, R., and Correia, J., Fear Appeals Versus Priming in Ransomware Training, in Pre-ICIS Workshop on Information Security and Privacy (WISP 2018), 2018.
E. Maqsood and Chen, H. - L., The Hijab and Muslim Women's Well-being in a Western Society, in International Textile and Apparel Association, St. Petersburger, Florida, 2017.
M. Curry, Marshall, B., and Crossler, R., Hope for change in individual security behavior assessments, in 2016 Pre-ICIS Workshop on Accounting Information Systems, 2016.
B. Marshall, Zhang, Y., Chen, H., Lally, A., Shen, R., Fox, E., and Cassel, L., Knowledge Management and E-Learning: the GetSmart Experience, in Proceedings of the 2003 Joint ACM/IEEE Conference on Digital Libraries (JCDL 2003), May 2003, Houston, Texas, 2003.
B. Marshall, Curry, M., and Kawalek, P., The Moderating Power of IT Bias on User Acceptance of Technology, in Sixth Annual Pre-ICIS Workshop on Accounting Information Systems, Auckland, 2014.
F. Veltri, Miller, J., Presley, R., and Charlton, A., The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game., in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
A. Joshi, Nerkar, A., and Mallapragada, G., Stocking the Patent Pool: What Do Firms Offer for Licensing and Why?, in Academy of Management Proceedings, 2012.
B. Marshall, Reitsma, R., and Samson, C., Unraveling K-12 Standard Alignment; Report on a New Attempt, in Joint Conference on Digital Libraries, 2016.
J. Feng, Yao, Z., Zhu, B., and Marshall, B., Weather Factors and Online Product/Service Reviews, in 'Doing IS Research in China' Workshop of the Pacific Asia Conference on Information Systems (PACIS 2015), 2015.
A. Joshi, Nerkar, A., and Mallapragada, G., Which Technologies are Included in Patent Pools? How Market and Social Factors Impact Selection, in Academy of Management Proceedings, 2014.
Journal Articles
M. Montoya, Massey, A. P., and Lockwood, N. S., 3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance, Decision Sciences (Journal of), vol. 42, no. 1, pp. 451-476, 2011.
M. Montoya, Massey, A. P., and Lockwood, N. S., 3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance, Decision Sciences (Journal of), vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
B. Marshall, Su, H., McDonald, D., Eggers, S., and Chen, H., Aggregating Automatically Extracted Regulatory Pathway Relations, IEEE Transactions on Information Technology in Biomedicine, vol. 10, no. 1, pp. 100- 108, 2006.
B. Marshall, Su, H., McDonald, D., Eggers, S., and Chen, H., Aggregating Automatically Extracted Regulatory Pathway Relations, IEEE Transactions on Information Technology in Biomedicine, vol. 10, no. 1, pp. 100- 108, 2006.
G. B. Voss, Montoya, M., and Voss, Z., Aligning Innovation with Market Characteristics, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B., Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.

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