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Presentations
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, Sport Marketing and Sponsorship Conference. 2018.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Academy of Marketing Science Annual Conference. 2019.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, Western Oregon University Academic Excellence Showcase. 2018.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
K. Malkewitz, “How to Get a Job In the sports Industry”, San Diego State University MBA Sports MBA Student Association. 2019.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
Journal Articles
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
I. Parkman and Malkewitz, K., “Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.”, 2021.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.

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