Harold Koenig

Associate Professor

Office: 541-737-4117

Austin Hall

Austin Hall 474

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

Affiliated with: 
College of Business
Research/Career Interests: 

Hal Koenig’s professional focus is on research methods and customer satisfaction. He is published in several academic journals including the Journal of Marketing, the Journal of Health Care Marketing and Hospital & Health Services Administration, Journal of Product Innovation Management, and Public Opinion Quarterly. He authored “Financial Aspects of Retail Management," a supplement to Retailing Management. Dr. Koenig earned his M.B.A. and Ph.D. in marketing from the University of Nebraska-Lincoln. He teaches fundamentals of marketing research and the marketing research practicum for the College of Business using “real world” projects.

Courses Taught: 
Beyond OSU
  • Ph.D. University of Nebraska-Lincoln, 1989 Business (Marketing)
  • M.B.A. University of Nebraska-Lincoln, 1982
  • B.A. University of Rochester, 1980
  • Oregon State University College of Business
  • Fall 1995 - present Associate Professor, Marketing
  • Fall 1989 - Spring 1995 Assistant Professor, Marketing
  • American Marketing Association
  • American Collegiate Retailing Association
  • The International Network for Social Network Analysis (INSNA)
  • Service to Discipline
  • Reviewer for American Marketing Association Winter Educators' Conference 1994, 1995, 1998, 1999, 2003, 2004.
  • Reviewer for 1994 Marketing and Public Policy Conference
  • Reviewer for 1994, 1996 Academy of Marketing Science Conference
  • Session Chairperson for American Marketing Association Winter Educators' Conference 1998.
  • Session Discussant for American Marketing Association Winter Educators' Conference 1998.
  • Session Discussant for 1994 Academy of Marketing Science Conference. Journal Reviewing
  • Editorial Review Board member for the Journal of Marketing Education
  • Ad Hoc reviewer for the Journal of Retailing, Journal of Marketing.
  • Service to College/University
  • College of Business Graduate Program Committee, chair, 2001-2003.
  • Health Care Administration Advisory Committee, Summer 2003 - present.
  • Marketing area, tenure-track search committee, Summer-Fall 2003.
  • MBA2000 Taskforce, Chair 1999-2000.
  • Marketing area, tenure-track search committee, Fall 2002.
  • Marketing area visiting faculty search committee, chair, Winter - Spring 1997.
  • Marketing area, organized the annual Meier & Frank Student Awards Luncheon, 1997-2002.
  • Marketing area, liaison to Meier and Frank, 1995-2002.
  • Salary Equity Study Committee, member, Fall 1996.
  • Marketing area tenure-track faculty search committee, member, Fall 1996.
  • Accreditation Coordinating Committee, 1995-97.
  • Scholarship Committee, Chair, 1996-97.
  • Scholarship Committee, Member, 1994-96.
  • Marketing research study of alumni of the OSU MBA program, conducted for the GPC in cooperation with Fran Saveriano, MBA Program Coordinator, Oregon State University, Winter 1998.
  • Marketing research study for the High School Outreach program, conducted for Dr. Leslie Burns, Director of Undergraduate Academic Programs, Oregon State University, Winter 1997.
  • Service to Community
  • Survey research advice for DaVinci Days Festival, Corvallis, Oregon. Steve Remington. Spring 1997
  • Survey research advice for the Downtown Corvallis Association, Parking Committee. Winter 1997
  • Market research study for Oregon Employees Federal Credit Union, Salem, OR, Winter 1996.
  • Market research study for the Benton County Fairgrounds, Fall 1993.
  • Marketing research study for Benton County United Way and Linn County United Way, 1989.
My Publications


H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.

H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.

H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.

H. Koenig, Relationship vs. Transaction Marketing, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.