Mitzi Montoya, Ph.D.

Sara Hart Kimball Dean

Austin Hall

Austin Hall 450

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

Affiliated with: 
College of Business

Mitzi M. Montoya, Ph.D., became the Sara Hart Kimball Dean of the College of Business at Oregon State University in August 2015. She is responsible for leadership of the college, which emphasizes entrepreneurship, analytics and ethics in all academic programs. The college serves more than 4,000 students in undergraduate and graduate business majors and minors.

Dean Montoya’s signature efforts include an innovative reformation and expansion of the college’s business curriculum to emphasize experiential learning, entrepreneurial thinking and practical professional skills development. She expanded the scope of a dedicated living-learning community to include all first-year students, revamping the curriculum to immerse our students in active business learning from day one.

She launched InnovationX, the university-wide Center of Excellence for Innovation and Entrepreneurship, that nurtures entrepreneurial ventures and startup sustainability for undergraduate and graduate students. Montoya built up the college’s design and technology capabilities with expanded makerspace resources that are freely accessible to students.

She launched the Center for the Advancement of Women in Leadership, a university-wide initiative that works to ensure that OSU students, faculty, staff, alumni and our broader communities are prepared to be leaders who advocate for women in the workplace.

Additionally, Montoya has built a headquarters for the College of Business in Portland, Oregon, launching a hybrid online MBA model to expand the college’s impact on the business community in Portland and the region. This hybrid MBA model then expanded to central Oregon at the OSU-Cascades campus in Bend. She also launched the fully online MBA and undergraduate business degrees as well as the hybrid undergraduate program in Portland to offer the greatest flexibility to meet student and business community needs and demands.

Prior to joining Oregon State, Montoya served as vice president and university dean of entrepreneurship and innovation at Arizona State University, was a professor in the management department at the W.P. Carey School of Business at ASU and served on the board of the W.P. Carey Center for Entrepreneurship. Montoya was responsible for advancing entrepreneurship at ASU, including supporting student and faculty entrepreneurs, enhancing the entrepreneurial ecosystem and advancing innovative collaborative initiatives across ASU. Montoya also served as dean of the College of Technology & Innovation and vice provost of the ASU Polytechnic campus.

During her time at ASU, Montoya positioned the university as a national leader in the maker movement and developed public-private partnerships to advance a regional innovation system, including development of a public, open prototyping facility that united the community, local companies and the university. She established the Aerospace & Defense Research Collaboratory, a statewide platform for collaboration across the aerospace and defense supply chain and research institutions, and she led ASU’s USAID-sponsored global training program for clean energy.

Montoya spent 15 years at North Carolina State University, where she held the Zelnak Chair in Marketing & Innovation in the Poole College of Management. At NC State, she founded and led the Innovation Lab, a collaborative research and education initiative involving the management, design, engineering and textiles colleges in partnership with corporate sponsors.

Throughout her career, her research has focused on innovation processes and strategies and the role of technology as an enabler of distributed team decision-making. With a focus on the dynamics and performance of globally distributed work teams, her research has appeared in Management Science, the Journal of Marketing Research, Marketing Science, the Academy of Management Journal, the Journal of the Academy of Marketing Science, Decision Sciences, MIS Quarterly and the Journal of Product Innovation Management, among others. 

She has been the recipient of competitive research grants from the National Science Foundation, U.S. Department of Defense, U.S. Department of Education, USAID, the Society of Information Management, the Product Development and Management Association and corporate foundations. She has taught undergraduate, graduate and executive education courses on innovation and marketing strategy in the United States, England, Brazil, Italy, Egypt, Kuwait, Russia, Japan, Hong Kong, Switzerland, Panama and Argentina. 

Montoya serves various economic development boards and has advised many organizations on topics related to innovation and marketing strategy. Her consulting experience includes work with organizations such as the Center for Creative Leadership, EDUCAUSE, Xerox, Dow Chemical Company, IBM, MeadWestvaco, GlaxoSmithKline, Eli Lilly, Raytheon, Martin Marietta Materials, DaimlerChrysler, Cotton Incorporated and Koch/INVISTA, University of California system, University of North Carolina system, University of Florida system along with multiple startups.

Montoya received her Ph.D. in Marketing and Statistics and a B.S. in Applied Engineering Science, both from Michigan State University, and is a former American Council on Education (ACE) Fellow.

My Publications

Journal Articles

S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.

J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.

J. D. Townsend, Montoya, M., and Calantone, R. J., Form and Function: A Matter of Perspective, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.

J. B. Schmidt, Sarangee, K., and Montoya, M., Exploring New Product Development Project Review Practices, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.

G. B. Voss, Montoya, M., and Voss, Z., Aligning Innovation with Market Characteristics, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.

A. P. Massey, Montoya, M., and Brown, S., Reaping the Benefits of Innovative IT: The Long and Winding Road, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.

M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.

M. Montoya and Calantone, R., Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.