Mitzi Montoya, Ph.D.

Sara Hart Kimball Dean

Austin Hall

Austin Hall 450

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

Affiliated with: 
College of Business

Mitzi M. Montoya began her role as the Sara Hart Kimball Dean of the College of Business on Aug. 31, 2015.

Prior to this role, Dr. Montoya served as Vice President and University Dean of Entrepreneurship & Innovation at Arizona State University and was also a Professor in the Management Department of the W.P. Carey School of Business and served on the board of the W.P. Carey Center for Entrepreneurship. She received her Ph.D. in Marketing and Statistics and a B.S. in Applied Engineering Science, both from Michigan State University, and is a former American Council on Education (ACE) Fellow.

Dr. Montoya was responsible for advancing entrepreneurship at ASU, including supporting student and faculty entrepreneurs, enhancing the entrepreneurial ecosystem, and advancing innovative collaborative initiatives across ASU. Previously at ASU, Dr. Montoya served as Dean of the College of Technology & Innovation and Vice Provost of the ASU Polytechnic campus. In that role she led the development of a college-wide experiential learning model that embedded real-world projects across the curriculum in partnership with industry and the community.

During her time at ASU, Dr. Montoya positioned the university as a national leader in the growing maker movement and developed public-private partnerships to advance the regional innovation system, including development of a public, open prototyping facility that united the community, local companies and the university. She also established the Aerospace & Defense Research Collaboratory, a statewide platform for collaboration across the aerospace and defense supply chain and research institutions. In addition, she led ASU’s USAID-sponsored global training program for clean energy.

Prior to joining ASU, Dr. Montoya spent 15 years at North Carolina State University, where she held the Zelnak Chair in Marketing & Innovation in the Poole College of Management. At NC State, she founded and led the Innovation Lab, a collaborative research and education initiative involving the management, design, engineering and textiles colleges in partnership with corporate sponsors.

Throughout her career, her research has focused on innovation processes and strategies and the role of technology as an enabler of distributed team decision-making. With a focus on the dynamics and performance of globally distributed work teams, her research has appeared in Management Science, Journal of Marketing Research, Marketing Science, Academy of Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, MIS Quarterly, the Journal of Product Innovation Management, among others. She has been the recipient of competitive research grants from the National Science Foundation, US Department of Defense, US Department of Education, USAID, Robert Wood Johnson Foundation, Society of Information Management, Product Development and Management Association and corporate foundations. She has taught undergraduate, graduate and executive education courses on innovation and marketing strategy in the US, England, Brazil, Italy, Egypt, Kuwait, Russia, Japan, Hong Kong, Switzerland, Panama and Argentina. 

Dr. Montoya serves as on the board of several startup ventures and has advised many organizations on topics related to innovation and marketing strategy. Her consulting experience includes work with organizations such as the Center for Creative Leadership, EDUCAUSE, Xerox, Dow Chemical Company, IBM, MeadWestvaco, GlaxoSmithKline, Eli Lilly, Raytheon, Martin Marietta Materials, DaimlerChrysler, Cotton Incorporated and Koch/INVISTA, among others.

My Publications

Journal Articles

S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.

J. Townsend, Kang, W., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.

J. Townsend, Montoya, M., and Calantone, R., Form and Function: A Matter of Perspective, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.

J. Schmidt, Sarangee, K., and Montoya, M., Exploring New Product Development Project Review Practices, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.

G. Voss, Montoya, M., and Voss, Z., Aligning Innovation with Market Characteristics, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.

S. Brown, Massey, A., Montoya, M., and Burkman, J., Do I Really Have To? User Acceptance of Mandated Technology, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.

A. Massey, Montoya, M., and O'Driscoll, T., Performance-centered Design of Knowledge-intensive Processes, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.

A. Massey, Montoya, M., and Brown, S., Reaping the Benefits of Innovative IT: The Long and Winding Road, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.

M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.

X. Song and Montoya, M., Critical Development Activities for Really New versus Incremental Products, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.

M. Montoya and Calantone, R., Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.