Faculty Marketing Research Publications Development and Validation of The Technology Adoption Propensity (TAP) Index Academic Journal Development and Validation of the Technology Adoption Propensity (TAP) Index 7 pages 2012 Journal of Business Research Mark Ratchford Michelle Barnhart Cite this Publication Journal Details Journal of Business Research, 2012 Vol. 65 Issue 8 Pages 1209-1215 Keywords Marketing Journal Article, Academic Journal Related Publications View all Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media” Details Conference Marketing “How Empowering Products Can Include and Exclude Consumers” Details
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