Faculty Marketing Research Publications Rethinking Readiness: Development and Validation of a Reduced Form of The Technology Readiness Index Conference Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index 2007 Michelle Barnhart Mark Ratchford Conference Details 2007 Keywords Marketing Conference Proceeding Related Publications View all Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media” Details Conference Marketing “How Empowering Products Can Include and Exclude Consumers” Details
Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media” Details
