Faculty Marketing Research Publications The Sheepdog, The Eagle, and The Dark Knight: Advertising Appeals and The Symbolism of The Assault-style Rifle Conference The Sheepdog, the Eagle, and the Dark Knight: Advertising Appeals and the Symbolism of the Assault-style Rifle Aimee Dinnin Huff Michelle Barnhart Keywords Marketing Conference Proceeding Related Publications View all Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media” Details Conference Marketing “How Empowering Products Can Include and Exclude Consumers” Details
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