Academic Journal

Toward a processual theory of transformation

8 pages 2019 Journal of Business Research JB Murray Z Brokalaki A Bhogal-Nair Ashley Cermin Jessica Chelekis Hayley Cocker Toni Eager Brandon McAlexander Natalie Mitchell Rachel Patrick Thomas Robinson Joachim Scholz Anastasia Thyroff Mariella Zavala Miguel Zuniga

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Journal Details

Journal of Business Research, 2019 Vol. 100 Pages 319-326

Keywords

Marketing

Journal Article, Academic Journal

Toward a processual theory of transformation

Journal Details

Keywords

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