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Academic Journal
Marketing

“Perpetual Dispossession: An Exploration of Ownership without Possession”

We examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self
Details

2016 Advances in Consumer Research Matthew Hall Xin Zhao View on: Google Scholar

Academic Journal
Marketing

“Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”

Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.
Details

2018 Journal of the Association for Consumer Research Michelle Barnhart Aimee Dinnin Huff Brandon McAlexander Jim McAlexander View on: Google Scholar

Academic Journal
Marketing

“Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”

The objective of this study was to create/test a social marketing campaign to increase
fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP)
eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were
conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)
with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the
Internet for delivery of healthy eating information. Participants reported time/financial burdens, low
household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.
A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through
multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH
name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).
Compared to controls, the IC were less likely to report healthy food preparation as time consuming or
a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based
on county/household characteristics. The FH campaign increased FH awareness and positive FV
beliefs. A longer campaign with FV assessments will increase understanding of the target audience,
and allow for campaign refinement.
Details

2016 Nutrients Lauren Tobey Harold Koenig Nicole Brown Melinda Manore View on: Google Scholar

Academic Journal
Marketing

“Relationship Marketing in Sports: A Functional Approach”

This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity. Internalization is more likely to result in a long-term relationship.
Details

102-110 pages 2006 Sport Marketing Quarterly Colleen Bee Lynn Kahle View on: Google Scholar