Marketing Analytics and Measurement
Discover the technologies, techniques, and web content and keyword strategies to analyze and apply data from marketing campaigns.
Next available course: Spring 2026
Classes Start 05/18/2026
Registration Open Until 05/22/2026
Course Overview
Immerse yourself in the world of Marketing Analytics and Measurement with this comprehensive course designed for marketers and business professionals. Explore the dynamic realm of search engine marketing (SEM), mastering the technologies, techniques, and strategies essential for top search engine rankings. Delve into both organic search engine optimization (SEO) and pay-per-click (PPC) techniques, learning to harmonize these strategies to create effective SEM campaigns aligned with your business objectives.
Beyond SEM, this course offers a holistic perspective on marketing analytics. Develop a strong understanding of fundamental concepts and methodologies crucial for success in the marketing automation field. Discover how to extract and analyze data from various sources, providing valuable customer insights. Construct media plans, set performance benchmarks, and use tools like Google Analytics and Google Ads to navigate data measurement, management, and analysis. By course end, you'll be equipped to analyze and visualize data, craft compelling presentations, and create targeted marketing campaigns, positioning yourself for success in Marketing Analytics and Measurement.
Course Format
Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.
Price
$625Course Details
Units 2.4 CEUs / 24 PDUs
Location Not Applicable Courses
Course Type Group-Paced
Next Available Course
Term Spring 2026
Classes Start 05/18/2026
Registration Open Until 05/22/2026
Register NowWhat You’ll Learn
After successful completion of this course, you will be able to:
- Master search engine marketing (SEM) strategies for cost-effective high search engine rankings.
- Expertise in both organic SEO and PPC practices for blending strategies within SEM campaigns.
- Build a strong foundation in marketing analytics for data-driven insights.
- Create and manage campaigns, optimize budgets with Google Analytics, Google Ads, and similar tools.
- Optimize campaigns through A/B testing, define success metrics, and present insights effectively.
- Utilize tools for data-driven marketing and sales campaigns.