Faculty ResearchSearch Publications Recent Journal Publications by COB Faculty Search Publications Sort by Title A-ZTitle Z-A Filter & Sort Results: 125 Search [clear] Publication Type Publication Type Academic Journal Conference Book Other Paper Exhibition Media Review Discipline Discipline Accounting BIS Business Analytics Business Law DSGN - Apparel Design DSGN - DIM DSGN - Interior Design DSGN - Merchandising Management Engagement Finance Hospitality Mgt Management Marketing Strategy & Entrepreneurship Supply Chain Author Author Vipin Arora Jonathan Arthurs David Baldridge Jeffrey Barden Michelle Barnhart John Becker Blease Colleen Bee David Berger Terrence Blackburne Nicole Brown Tim Carroll Xiaohui Chang Johnny Chen Jiyao Chen Jeewon Cho Sam Yul Cho Brigitte Gaal Cluver James Coakley Borbala Csillag Michael Curry Rohan D'Lima Bolanle Dahunsi Junfang Deng Erica Dorn Julie Ann Elston Shaokun Fan William R Forster Violetta Gerasymenko Brian Gibbons Franziska Schmid Gibbons Bright Godigbe Matthew Hall Jay Hardy Shan He Stephen Hodges Manuela Hoehn-Weiss Brandon Holbrook Satoris Howes Ping-Hung Hsieh Aimee Dinnin Huff Katie Jager Ashok Kaliyamurthy Jonathan Kalodimos Timothy Kaskela Yusoon Kim Keith Leavitt Keven Malkewitz Ted Marr Byron Marshall Larry Martin Prem Mathew Brandon McAlexander Kamarin Merritt Todd Montgomery John Morris Jennifer Mower Karthik Murali Chad Murphy Kara M. Obermire Andy Olstad Ted A Paterson Heather Pesch Colleen Gelhaus Pokorny Venkataramani Raja Marilyn Read Ryann Reynolds Dina Ribbink Nicholas Roberts Norm Rush Pauline Schilpzand Inara Scott Forough Shadbad Evan Smouse Logan Steele Jason Stornelli Stephen Summers Michele Swift Omar Trinidad Sanjai Tripathi Kimberly Vierra Zhaohui Wu Qi Xie Jimmy Yang Qi Zhang Shichao Zhao Bin Zhu Year Published Year Published 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Per page 61224 Sort by Showing results for: "" Results: Active Filters Marketing Clear All Filters Conference Marketing “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada” Details Conference Marketing “The Sheepdog, the Eagle, and the Dark Knight: Advertising Appeals and the Symbolism of the Assault-style Rifle” Details Conference Marketing “The Sheepdog, the Eagle and the Wolf: Advertising Appeals and the Symbolism of the Modern Sporting Rifle” Details Academic Journal Marketing “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity” Details Academic Journal Marketing “Toward a processual theory of transformation” Details Book Marketing “Undertaking Successful Brand Design in Sport” Details Academic Journal Marketing “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems” Details Book Marketing “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category” Details Conference Marketing “Valorizing a Contested Object: Advertising Appeals and the Symbolism of the AR-15” Details Conference Marketing “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble” Details Academic Journal Marketing “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment” Details Academic Journal Marketing “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble” Details
Conference Marketing “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada” Details
Conference Marketing “The Sheepdog, the Eagle, and the Dark Knight: Advertising Appeals and the Symbolism of the Assault-style Rifle” Details
Conference Marketing “The Sheepdog, the Eagle and the Wolf: Advertising Appeals and the Symbolism of the Modern Sporting Rifle” Details
Academic Journal Marketing “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity” Details
Academic Journal Marketing “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems” Details
Book Marketing “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category” Details
Conference Marketing “Valorizing a Contested Object: Advertising Appeals and the Symbolism of the AR-15” Details
Conference Marketing “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble” Details
Academic Journal Marketing “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment” Details
Academic Journal Marketing “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble” Details