Digital Marketing

Harness digital marketing strategies and tools to analyze, reach, and persuade consumers

Available onlineAvailable as an option

Overview

Digital Marketing

Remember, way back when, when print and television advertising were the most important marketing channels? For the most part, neither do we. eMarketer reports 2019 digital ad spending at 54% — higher than print and television combined.

Digital marketing provides you with the knowledge to develop data-driven strategies for social media, websites and email campaigns.

You'll enter the workforce able to make data-driven decisions using analytics and business intelligence and be proficient in SEO/SEM strategies.

Digital marketing analysts salaries range from $36,820 to $70,868 annually, the field is expecting a 23% job growth rate, USA Today reports.

Digital marketing is an option for online business administration majors through Ecampus.

Find out more about the online option (via Ecampus) >

Associated Program:

The option in digital marketing is available to students enrolled in the business administration program.

Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.

28+

degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students

450

companies recruit our students each year

Digital Marketing Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Business Information Systems

Supply Chain Club

Management Association

Marketing Club

See all clubs >

Scholarship

Scholarships

Joe D Lewis Scholarship

Foodguys Values Business Scholarship

Helen Mae Cropsey Memorial Scholarship

Glenn L Jackson Memorial Scholarship

See all scholarship opportunities >

Careers

Possible Careers

Human Resources

Sales Manager

Public Relations

Market Research Analyst

Two amazing terms, two simple words: The Microbusinesses

The Microbusinesses are the most engaging and provoking learning experiences we can possibly offer to our first-year business students. This isn’t “monopoly money” or digital coin; these are real bank accounts with financial resources loaned and an expectation for profits.

A team of fellow students helps you plan sales and marketing strategies; our DamLab makerspace is your factory for prototypes and production, and we offer all the academic support you need to create and launch a microbusiness. What could go wrong!!!!

“To be honest, I expected the first year of business school to be all book work — just reading about business without much doing — with junior and senior year being when we’d write business plans.

“So for us to be working together as freshmen to start our own business and launch a real product is pretty exciting. Not to mention, our product could really take off, which makes this much more motivating than your average team project.”

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“Basically every business needs marketers”

Basically, every business needs marketers, but there are some industries where there are high concentrations of marketing. Some of them are like obviously ad agencies, public relation agencies, large brands, large corporations just in general.

The interesting thing about digital marketing is it's really in its infancy, it's changing daily so staying up with digital marketing is a fun experience and it really sort of keeps you on your toes.

"

I enjoy challenges, and I love to learn. That desire to learn and solve tough problems has guided me my entire career.

Kate Johnson '98
Act-On Software CEO

Where our graduates work

Graduates from the college's business administration program have become computer analysts, business process analysts, quality control managers, IT project managers, consultants, teachers, systems' analysts, chief information officers and more.

  • Adecco
  • Cambia
  • Cambia Health Solutions
  • Compucom
  • Daimler
  • Dell
  • Deloitte
  • Huron Health Care
  • Intel
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • Salesforce
  • Schnitzer
  • The Standard
  • Umpqua Bank

Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference