Digital Marketing
Harness digital marketing strategies and tools to analyze, reach, and persuade consumers
Overview
Remember, way back when, when print and television advertising were the most important marketing channels? For the most part, neither do we. eMarketer reports 2019 digital ad spending at 54% — higher than print and television combined.
Digital marketing provides you with the knowledge to develop data-driven strategies for social media, websites and email campaigns.
You'll enter the workforce able to make data-driven decisions using analytics and business intelligence and be proficient in SEO/SEM strategies.
Digital marketing analysts salaries range from $36,820 to $70,868 annually, the field is expecting a 23% job growth rate, USA Today reports.
Digital marketing is an option for online business administration majors through Ecampus.
Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
Ways to attend
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Center for Marketing and Consumer Insights
Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.
The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.
For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.
