The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students who wish to maximize the educational and experiential aspects of their college experience. Invitation to this option is restricted to those who meet eligibility requirements.

Digital marketing provides you with the knowledge to develop data-driven strategies for social media, websites and email campaigns. You'll enter the workforce able to make data-driven decisions using analytics and business intelligence and be proficient in SEO/SEM strategies.

Business advantages require change-makers, disrupters, and insightful thinkers. Entrepreneurship embraces these forces of creativity, innovation and process-based refinements. Here you'll learn how to recognize and develop opportunities in any organization, including corporations, non-profits, family, and small business.

It's vital to understand the unique dynamics within a family business to equip family members and non-family consultants and executives with the added expertise they need to help a thriving family firm endure. You'll graduate with the insights to balance the business, the family and employees, and leverage new opportunities, for example, broadening the portfolio of assets.

The hospitality management degree is designed to equip you with skills in service, operations management, hospitality technology, food and beverage operations, as well as solid business fundamentals in marketing and accounting. With a focus on the jobs of the future, this specialized degree path will make you well-positioned to go directly into management and be on the fast track to executive leadership or ownership positions in this rapidly changing field.

This area of study prepares you for management positions and exciting international careers at multinational firms, global financial service organizations and international centers of trade.

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.

You’ll graduate with a solid business foundation in merchandising topics including global sourcing, consumer behavior, retail merchandise planning and others. And, you're learning with the best — our program is ranked No. 12 in the nation, and No. 1 on the west coast for fashion merchandising by fashion-schools.org.

Retail management offers you specialized knowledge of management and marketing strategies relevant to the retail industry. The online coursework details all the steps required to bring the customers into the store and fulfill their buying needs.