The marketing minor provides you with marketing knowledge and leadership training. These flexible and creative skills open up a range of opportunities to you in so many career options, and you'll be ready for involvement in projects including advertising and communications, brand management, market research, sales, retail management, purchasing management and more.
The 28-credit marketing minor covers topics such as consumer behavior, integrated marketing communications, digital media, research methods and retail management. You'll learn the sequence: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products, services or ideas to potential customers, and distributing to products customers. You open yourself to exciting and creative career opportunities.
Explore the marketing discipline in more detail on its undergraduate program page, and review the complete list of the minor required course offerings.