Centers & Strategic Initiatives

Explore the ways we’re forging innovative partnerships with Oregon businesses and communities.

Contributing to solutions

Be a part of ideas to actions

Our centers encompass the signature strategic initiatives of the College of Business and embody purpose-driven planning and action. Our faculty and leadership design centers to bring together key components – industry, community, faculty and students to advance our educational mission and work toward solutions that contribute to business and life success.

For our students, our centers and academies go beyond the academic experience of the majors and programs. They connect students to the Oregon business community and help transfer and translate what students learn in the classroom into real-world applications.

With focus areas in marketing, sales, family business, gender inclusiveness, and data and analytics we connect with industry leaders, build professional networks, and conduct research bringing innovative ideas to the forefront.

A College of Business student gives her pitch
A student laughing in Austin Hall
Empowering financial literacy

Center for Advancing Financial Education

The Oregon State University Center for Advancing Financial Education (CAFE), housed in the College of Business, provides research-based curriculum for all OSU students. Through workshops, training, counseling, a peer mentorship program and other resources, we support students at OSU and communities across the state.

Our focus is financial literacy, long- and short-term financial planning and decision-making analytics for career and life milestones.

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Center for the Advancement of Women in Leadership

We want to move the needle; we want to affect change. Which is why we are empowering students, alumni, business professionals, corporations, and people of all genders with tools, education, and training to foster inclusiveness.

The center promotes the exchange of research, knowledge and experience to examine the ways we all benefit from a diverse community and leadership that is representative of our society.

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A sheet with graphs

Center for Business Analytics

The center connects business organizations, professionals and faculty to exchange ideas on gaining competitive advantages from data. We educate with training programs to facilitate the expansion of big data expertise and the use of analytical methods to translate organizational data into business opportunities. Through industry-sponsored projects, the center also leverages the experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.

Our focus is on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling and optimization — to identify opportunities and to provide solutions.

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The mix of family and business

Center for Family Enterprise

Oregon's economic strength requires an overall strategy to invest in its innovators and business people, and family businesses are a particular strength in our state. We see that the family-owned business has its own unique challenges, yet it must remain entrepreneurial and innovative in order to survive.

Since 1985, the College of Business has been been a prominent resource for family enterprises in the region and the advisors that support their success.

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Austin Family Business students
Members of the Center for Marketing Research

Center for Marketing and Consumer Insights

Buoyed by faculty committed to excellence in market and consumer research and clients nationally who are looking to leverage their thought leadership, the center promotes full agency marketing services to clients. All while including its standout students in the work.

The Center for Marketing and Consumer Insights provides professional market research and consulting services in order to provide insight into markets, businesses, and today’s consumers.

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Innovation X

InnovationX, the Center for Innovation and Entrepreneurship, is OSU's hub for supporting student-led businesses. InnovationX welcomes student entrepreneurs, innovators and changemakers, offering support for those who have ideas, who have already started a business or who are simply passionate and drawn to innovation.

Supported by successful entrepreneurs from our alumni and professional community, InnovationX shares the knowledge, confidence, resources — and entrepreneurial skills — needed to launch successful businesses.

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A Sales Academy competition winner smiling and holding check

Sales Academy

The OSU Sales Academy, launched as part of a coordinated, multipronged industry partnership to enhance the professional sales skills of our graduates, is dedicated to promoting leadership and professionalism in the field of sales. We certify our Sales Academy participants, and now also offer a professional sales business minor.

Our goal is to introduce sales fundamentals to students through the use of hands-on workshops, sessions and sales competitions led by leading industry sponsors.

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