Where we are and what we do:

The C2C Marketing Lab is able to conduct research and consult anywhere. Our teams have traveled to cities around the country to collect data and consult. For research, we have state-of-the-art facilities in Austin Hall on the OSU campus with options for individual or small group interviews, focus groups, and a digital studies lab. All rooms have digital audio and video recording capabilities.

By Research Tool…

Our faculty researchers have diverse backgrounds in content expertise and research methodologies, with extensive experience in both qualitative and quantitative research methods.

Qualitative Research:

  • Focus Groups
  • Interviews
  • Observation

Quantitative Research:

  • Survey Research (online, mobile, in-person/intercept, phone, mail)
  • Experimental Research
  • Secondary/Background Research

By Business Solution…

The C2C Marketing Lab can help you with answers to these scenarios and other questions.

  • Rebranding Strategies – Looking to change a company name, logo, messaging? Learn what concepts resonate best with consumers, stakeholders to differentiate you from competitors. Use these insights to create strategy and messaging that works.
  • Retail Image Studies – Want to know how customers and potential customers perceive your business? Do these perceptions match with the image the company wants to portray? Learn how to bring both together to best market to your target audience.
  • Brand Name Testing – Are you a new business or looking to change your name? Explore what names most effectively convey your company, products or ideas to your audience.
  • Market Barriers Assessment – Looking to move to the next level in terms of distribution, want to expand your customer base or launch a new product? Explore what barriers or issues might be holding you back and learn how to avoid them or use them to your advantage.
  • Customer and Employee Satisfaction – How do your customers or employees feel?  What would make them happier and in turn more likely to have a positive and engaged relationship with your company?
  • Attitude and Behavior Change – Want to make a shift in the market or in the behavior patterns of your customers? Learn how customers feel, what motivates them and what changes your company can make to actively drive change in your consumers. 
  • Communications, Advertising, and Message Testing – Do you have new logo idea or creative concept you want tested?  Find out how your current and potential customers feel about the new messaging before you launch.
  • Industry Analysis – Where do you fit in your industry?  What changes can you make to better position yourself among competitors and more effectively reach your target market?

For more information about how C2C can help your business, contact Amanda Terhes at 541-713-8041 or amanda.terhes@bus.oregonstate.edu.  Amanda can speak with you about your specific research needs and can answer questions about next steps and research fees.