Aimee Huff

Assistant Professor
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Office: 541-737-3688

Austin Hall

Austin Hall 476

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

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Affiliated with: 
College of Business
Research/Career Interests: 

Aimee Huff’s research explores the intersection of consumer experience, consumer culture and family in contexts that involve complex, emotional decisions. Her dissertation examined the experiences of new mothers choosing care for their infants, the experiences of elderly individuals and their adult children choosing elder care facilities, and the experiences of adult males purchasing commercial intimacy. Huff’s research has been published in Journal of Consumer Affairs, and presented at multiple conferences of the Association for Consumer Research and Consumer Culture Theory. Huff will teach Marketing Management in the MBA program, and Advertising Management at the undergraduate level.

Beyond OSU

Ph.D. in marketing, Ivey Business School, Western University

Master of Business Studies, University College Cork, National University of Ireland

Bachelor of Commerce, University of Guelph

My Publications

Journal Articles

A. Huff and Cotte, J., The Evolving Family Assemblage: How Senior Families 'Do' Family, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.

A. Huff and Cotte, J., Solution or Settlement? The Case of Childcare, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.


A. Huff and Barnhart, M., Assembling Safety in an Armed America, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.

A. Huff, Wilner, S., and Humphreys, A., The Pot Problem: The Role of Design in Legitimation of New Markets, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.

Book Chapters