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Journal Articles
M. V. Tatikonda and Montoya, M., “De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit”, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
I. Parkman and Malkewitz, K., “Design briefs in design-driven new product development”, 2019.
M. Montoya and Calantone, R., “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
M. Montoya, Voss, G., and Grewal, D., “Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider”, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.
J. McAlexander, Nelson, R., and Bates, C., “Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study”, New England Journal of Entrepreneurship, pp. 49-62, 2009.
M. Ratchford and Barnhart, M., “Development and Validation of the Technology Adoption Propensity (TAP) Index”, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. B. Schmidt, Calantone, R., Griffin, B., and Montoya, M., “Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?”, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., “Do I Really Have To? User Acceptance of Mandated Technology”, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Inge Jenssen and Koenig, H., “The Effect of Social Networks on Resource Access and Business Start-Ups”, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison”, Sustainability, vol. 9, 2017.
M. Montoya, Bala, H., and Massey, A. P., “The effects of process orientations on collaboration technology use and outcomes in product development”, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.
M. Hall, “Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases”, Marketing Letters, 2023.
L. Ozanne, Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komorova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bae, H., Dhandra, T., and Zúñiga, M. Angel, “Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy”, Journal of Public Policy and Marketing, 2021.
B. R. James, Lusch, R. F., and Koenig, H., “Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel”, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
X. M. Song and Montoya, M., “An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development”, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
A. Klotz, Bolino, M. C., Song, H., and Stornelli, J., “Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior”, Journal of Organizational Behavior, vol. 39, no. 5, pp. 629-647, 2018.
J. B. Schmidt, Sarangee, K., and Montoya, M., “Exploring New Product Development Project Review Practices”, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
C. Bee and Havitz, M. E., “Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context”, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
J. King, “Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics”, Entrepreneurship Research Journal, 2015.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivation”, Journal of Consumer Research, 2013.
J. D. Townsend, Montoya, M., and Calantone, R. J., “Form and Function: A Matter of Perspective”, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
M. Montoya and O'Driscoll, T., “From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
D. K. Aiken, Bee, C., and Walker, N., “From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption”, Journal of Business Research, vol. 87, pp. 69-79, 2018.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., “From the User Interface to the Customer Interface: Results from a Global Experiment”, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
S. Kim and Hsieh, P. - H., “Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach”, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
M. Montoya, Massey`, A. P., and Song, M., “Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams”, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.
I. Parkman and Malkewitz, K., “Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.”, 2021.
J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
M. Barnhart and Mish, J., “Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP”, Journal of Macromarketing, vol. 37, no. 1, 2017.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
R. Madrigal, Bee, C., and Chen, J., “Hope and Fear in the Experience of Suspense”, Cognition and Emotion, 2022.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments”, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
A. P. Massey, Montoya, M., and O'Driscoll, T., “Human Performance Technology and Knowledge Management: A Case Study”, Performance Improvement Quarterly, vol. 18, no. 2, pp. 37-55, 2005.
A. Watson, Zank, G., and Turri, A. M., “I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials”, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
W. Kang and Montoya, M., “The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions”, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.

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