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J. McAlexander and Schouten, J.,
“The Great Debate: Design Research vs. Marketing Research”,
Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander and Hansen, E.,
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M. Elton,
“International Marketing”,
Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.