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Presentations
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
U. Orth, “Psychographic Segmentation of Visitors to Southern Moravia.”, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
D. Knuff, “Psychology of Sales”, Best Practices Seminar. Bend, Oregon, 2009.
S. Kim, Stump, R. L., and Joshi, A. W., “The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships”, Winter AMA Marketing Educators’ Conference. Orlando, Florida, 2003.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Family”, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
S. Kim, Stump, R. L., and Oh, C., “Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture”, Multicultural Marketing Conference. Valencia, Spain, 2002.
H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, Winter Educators' Conference. San Diego, CA, 2007.
M. Hall and Hyodo, J., “The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace”, CBSig Conference. Bern, Switzerland, 2019.
M. Puzakova, Kwak, H., Andras, T. Larsen, and Zinkhan, G. M., “The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market”, Academy of Marketing Science Annual Conference. Baltimore, MD, 2009.
D. Knuff, Giese, J. L., and Spangenberg, E. R., “The Role of WOM Communication in Product Choice”, Association for Consumer Research. Portland, OR, 2004.
M. Barnhart, “Round Table panelist - The future of research in eldercare”, North American Association for Consumer Research Conference. New Orleans, 2015.
S. Kim, Kim, H., and Yamada, T., “Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets”, Winter AMA Marketing Educators’ Conference. 2002.
T. Montgomery, “Segmenting a Fragmented Market – Challenges and How to Get It Right”, Pricing Trends Monthly Webinar Series. 2011.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Frontiers in Service 2022. Babson College, Boston, MA, 2022.
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Association for Consumer Research 2022. Denver, CO, 2022.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Academy of Marketing Science Annual Conference. 2019.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
A. Watson, “The Symbiotic Fashion and Emergent Identity Model”, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
N. Brown, “Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course”, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.
N. Brown, “Through A Student's Eyes: A Deep Dive Into Online Learning”, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays”, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
D. Knuff and Perkins, A., “Understanding Self-Prophecy”, Association for Consumer Research. Orlando, 2006.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
D. Knuff, “Understanding the Self-Prophecy Phenomenon”, European Association for Consumer Research. Milan, 2007.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
J. King, “Untitled”, Academy of Marketing Science. Portland, OR, 2009.
J. King, “Untitled”, American Marketing Association. San Diego, CA, 2008.
D. Knuff, “Untitled”. Brig, Switzerland, 2007.
N. Brown, “Using Company Case Studies in the Online Classroom”, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?”, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.

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