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1995
C. Brown, Gasser, L., O'Leary, D. E., and Sangster, A., “AI on the WWW: Supply and Demand Agents”, IEEE Expert, vol. 10, no. 4, pp. 50-55, 1995.
C. Brown, Nielson, N. L., O'Leary, D. E., and Phillips, M. Ellen, “Validating Heterogeneous and Competing Knowledge Bases Using a Black-box Approach”, Expert Systems With Applications, vol. 9, no. 4, pp. 591-598, 1995.
2000
M. Montoya and O'Driscoll, T., “Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
M. Montoya and O'Driscoll, T., “From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., “From the User Interface to the Customer Interface: Results from a Global Experiment”, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
2001
U. Orth, “The communicators’ role in promoting organically grown products”, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, “Contemporary Marketing Research”, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
U. Orth, “Psychographic Segmentation of Visitors to Southern Moravia.”, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
2002
U. Orth, “Advantageously Positioning Oregon Wine”, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
U. Orth, “Craft Brews: Consumer Preferences and Psychographics”, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., “Cultural Differences in the Online Behavior of Consumers”, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth, “Designing a meaningful symbol for “Oregon” Wine”, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
U. Orth, “Oregon Agriculture’s Image”, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Performance-centered Design of Knowledge-intensive Processes”, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
S. Kim, Stump, R. L., and Oh, C., “Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture”, Multicultural Marketing Conference. Valencia, Spain, 2002.
2003
U. Orth, “Measuring Buyer Response to Oregon Wine Branding Messages”, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
U. Orth, “Wines and Lifestyles”, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.
2004
U. Orth, “Why Consumers (Do Not) Buy Oregon Wine”, OSU Grapevine Research Days. Corvallis, OR, 2004.
2005
A. P. Massey, Montoya, M., and O'Driscoll, T., “Human Performance Technology and Knowledge Management: A Case Study”, Performance Improvement Quarterly, vol. 18, no. 2, pp. 37-55, 2005.
T. - H. Ong, Chen, H., Sung, W. K., and Zhu, B., “NewsMap: A Knowledge Map for Online News”, Decision Support Systems, vol. 39, no. 4, pp. 583-597, 2005.
2006
C. Brown, O'Leary, D., Sutton, S., Vasarhelyi, M., and McCarthy, W., “Journal Editors Talk about Emerging Technology Research”, American Accounting Association Annual Meeting. Washington, DC, 2006.
2007
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
2008
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
2009
M. Kim, Malkewitz, K., and Orth, U., “The effects of thumbnail page design on consumer response in e-retailing”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
2010
D. R. Hekman, Aquino, K., Owens, B., Mitchell, T. R., Schilpzand, P., and Leavitt, K., “An examination of whether and how racial and gender biases influence customer satisfaction ratings.”, Academy of Management Journal, vol. 53, pp. 238-264., 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
G. Reeves-DeArmond, Ogle, J., and Tremblay, K., “Research and theory trends in historic costume and textiles research: A content analysis of Clothing and Textiles Research Journal and Dress”, International Textile and Apparel Association Annual Meeting. Montreal, Canada, 2010.
2011
D. Virginia M. Lesser and Olstad, A., “Comparing Item Nonresponse and Responses Across Modes in General Population Surveys.”, American Association for Public Opinion Research, Phoenix, Arizona, May, 2011. Phoenix, AZ, 2011.
G. Reeves-DeArmond, Ogle, J., and Tremblay, K., “Research and theory trends in historic dress and textiles research: A content analysis of Clothing and Textiles Research Journal and Dress”, Clothing and Textiles Research Journal, vol. 29, no. 3, pp. 216-231, 2011.
M. Kim, Malkewitz, K., and Orth, U., “The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model”, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
M. Read and Owens, N. J., “Teaching residential design based on a multicultural education ideology.”, Journal of Family and Consumer Sciences, vol. 103, no. 3, pp. 37-42, 2011.
2012
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
2013
K. J. Olson, Huffman, A. H., Leiva, P. I., and Howes, S., “Acculturation and individualism as predictors of work-family conflict in a diverse workforce”, Human Resource Management (US), vol. 52, pp. 741-769, 2013.
B. Zhu and Olson, M., “Data/Knowledge Management for LIDAR Data Users/Researchers”, NSF I/UCRC Center for e-Design Strategic Planning Meeting. Oregon State University, 2013.
W. O'Grady and Akroyd, C., “Weeklies In, Budgets Out”, Tenth Global Management Accounting Research Symposium (GMARS). Lancing, Michigan, 2013.

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