Marketing

Matthew Hall

Assistant Professor of Marketing
matthew.hall@oregonstate.edu

Austin Hall

Austin Hall 478

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
Curriculum Vitae: 
File cv_-_matthew_hall_current.docx
Credentials: 
Doctorate of Philosophy (Ph.D.) in Business: University of Nebraska-Lincoln; Concentration: Marketing; Spring 2020.
Master of Business Administration (M.B.A): Washburn University, Topeka, KS; Summer 2015.
Bachelor of Business Administration (B.B.A): Washburn University, Topeka, KS; Concentrations: Marketing and Management; Spring 2011.
Bachelor of Arts (B.A): Washburn University, Topeka, KS; Concentration: Kinesiology (Sport Management); Spring 2011.

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Research areas: Consumer behavior

Research interests: Social influence, word of mouth, social media, experiential consumption

Dr. Hall's research focuses on how consumers' interactions with others shape their perceptions of themselves and their marketplace experiences. He is especially interested in how consumers share about their consumption experiences online, and how the feedback and attention that sharing facilitates influences consumer perception and behavior. He is also interested in how viewers' evaluations of digital content are affected by various content characteristics, and how those content evaluations shape viewer perceptions of both the content and the sharer. 

Courses Taught: 

Principles of Marketing (BA223)

Integrated Marketing Analytics Project (MRKT477)

Proceedings and Conference Presentations: 

Matthew J. Hall (2023), “How Online Attention Influences Consumers’ Spotlight Biases,” Association for Consumer Research Conference, Seattle, WA.

Matthew J. Hall, Jamie D. Hyodo, and Kirk Kristofferson (2023), “Rejected Recommendations Reduce Recommender Repurchase of a Previously-Recommended Product,” Association for Consumer Research Conference, Seattle, WA.

Kaskela, Timothy, Matthew J. Hall, and Bin Zhu (2022), “The Effects of Image Properties on Consumer Sharing: An Examination of Saturation, Brightness, and Perceived Image Naturalness,” Northwest Marketing Symposium, Vancouver, WA.

Hall, Matthew J., and Daniel Zane (2023), “I Care about Why You Share: Inferences about Sharing Motives Influence Observers’ Engagement in Similar Experiences,” Society for Consumer Psychology, San Juan Puerto Rico.

Kaskela, Timothy, Matthew J. Hall, and Bin Zhu (2022), “The Effects of Image Properties on Consumer Sharing: An Examination of Saturation, Brightness, and Perceived Image Naturalness,” Association for Consumer Research, Denver, CO.

Hall, Matthew J., and Daniel Zane (2022), “I Care about Why You Share: Inferences about Sharing Motives Influence Observers’ Engagement in Similar Experiences,” SCP Boutique Conference for Experiential Consumption, Gainesville, FL.

Hall, Matthew J., and Daniel Zane (2020), “I Care about Why You Share: Inferences about Sharing Motives Influence Observers’ Engagement in Similar Experiences,” Association for Consumer Research Conference, Virtual Conference.

Hall, Matthew J. (2020), "Are You Paying Attention? Consumption-Related Antecedents and Consequences of the Spotlight Effect,” Association for Consumer Research Conference, Virtual Conference.

Hall, Matthew J., Jamie D. Hyodo, and Kirk Kristofferson (2020), “You Didn’t Take My (Uncertain) Advice? Examining the Effects of Confidence and Recommendation Outcomes on Recommender Preferences,” Association for Consumer Research Conference, Virtual Conference.

Hall, Matthew J., and Jamie D. Hyodo (2019), “‘I Should Have Tried That’: The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace,” American Marketing Association Winter Conference, San Diego, California.

Hall, Matthew J., Jamie D. Hyodo, and Alix Barasch (2020), “When Likes Lead to Liking: How Post-Consumption Attention Enhances Experience Satisfaction,” American Marketing Association Winter Conference, San Diego, California.

Hall, Matthew J., and Jamie D. Hyodo (2019), “The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace,” American Marketing Association CBSig Conference, Bern, Switzerland.

Hall, Matthew J., Jamie D. Hyodo, and Kirk Kristofferson (2019), “You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations,” Society for Consumer Psychology Conference, Savannah, Georgia.

Hall, Matthew J., and Jamie D. Hyodo (2018), “If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption,” Association for Consumer Research Conference, Dallas, Texas.

Hall, Matthew J., and Jamie D. Hyodo (February 2018), “‘I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction,” Society for Consumer Psychology, Dallas, Texas.

Hall, Matthew J., and Jamie D. Hyodo (2017), “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction,” Association for Consumer Research Conference, San Diego, California.

Hall, Matthew J., and Xin Zhao (2016), “Perpetual Dispossession: An Exploration of Ownership without Possession,” Advances in Consumer Research, Berlin, Germany.

Beyond OSU
Honors and Awards: 

Best Working Paper – Society for Consumer Psychology Winter Conference (2022)

Runner-up – Society for Consumer Psychology Dissertation Proposal Competition (2020)

Haring Symposium Fellow (2020)

AMA-Sheth Foundation Doctoral Consortium Fellow (2019)

Biography

Dr. Matthew Hall is an assistant professor of marketing in the Oregon State University College of Business. He is originally from Kansas and earned his PhD from the University of Nebraska-Lincoln before joining the faculty in 2020. Matt's research focuses on exploring consumer behavior in the areas of social influence, social media, experiential consumption, and word of mouth. Specifically, he focuses on how consumers' interactions with others influence their perceptions of themselves and their marketplace experiences. 

In his spare time, Matt enjoys spending time outdoors with his family. He also enjoys hiking, riding his bike, and playing soccer, basketball, and golf. When the rain keeps him indoors, he enjoys watching his favorite sports teams, the Kansas City Royals and the Kansas City Chiefs. 

My Publications

I currently have no publications listed within this site.