Marketing

Nikki is an instructor in the Marketing Department and the former Director of the Close to the Customer Project (C2C) at OSU. The C2C Project provides market research services to a variety of professional clients and is part of the Austin Entrepreneurship Program in the College of Business. Nikki earned her M.A. degree in Applied Anthropology with an emphasis on consumer behavior at Oregon State University. Her focus is on qualitative research methods, consumer research, problems of small to medium sized business, and issues pertaining to the development of markets for sustainably produced forest products. In addition, she has worked as a marketing research consultant to companies such as HP, Nissan, Yamaha, and Harley-Davidson. Nikki teaches classes in Principles of Marketing and Fundamentals of Marketing Research.