All students earning their undergraduate degree in a Design discipline from the OSU College of Business complete a common design core. This core, consisting of about 100 credits across all four years, provides students with a strong design foundation.

Design and Innovation Management graduates will be professionally competent to:

  • Identify, define and describe design management practice in relation to various types of businesses and business models and its effect on social, environmental, political, cultural, and economic systems.
  • Identify, define and solve human-centered design opportunities
  • Formulate and conduct design research
  • Apply design thinking and visual thinking processes to understand the framework of problem solving.
  • Explore and iterate multiple ideas.
  • Express ideas through visual representations and create prototypes that consider utility, usability and desirability of solutions.