Design & Innovation Management
Information Security, Assurance & Analytics
Market Research & Consumer Analytics
Supply Chain & Logistics Management
Tuition & Financial Assistance
Creative integration of design and business
Are you a creative-thinker who can help a business or organization be a leader in design and innovation? Are you interested in working with multi-disciplinary teams on tackling creative challenges? The Design and Innovation Management program provides undergraduate students with an understanding of how to creatively lead the management and development of solutions and systems for 21st century design and business challenges.
Our design and innovation management degree focuses on the intersection of design and business, bringing together analytic and creative problem-solving skills through a human-centered design lens. Students study and apply tools and organizing frameworks from multiple disciplines including design thinking, project management, marketing principles, ethics, sustainability and social responsibility.
Management of design and innovation entails working with creative teams and stakeholders to build and transform customer and user experiences within any size company or organization. This collaborative process starts with the identification and understanding of important systems, service and product challenges that affect businesses and organizations. Managers then organize, direct and apply processes that create and develop improvements to these challenges or create completely new products, services and business models.
Graduates work in a variety of sectors including: design consultancies, user-experience and social-innovation analysis, nonprofits, startup companies, educational institutions, government research agencies, entrepreneurship in green industry and social ventures, and graduate studies in design, social sciences, engineering, management.
Design and innovation management is a major offered in Corvallis, and as a minor through Ecampus.
degrees and areas of focus
of classes have fewer than 50 students
companies recruit our students each year
Florence, Italy: Accademia Italiana
London, England: London College of Fashion
Seoul, South Korea: Hanyang University
Design Management Club
National Retail Foundation
Dorothy Schilling Memorial Scholarship
Gladys Whipple Goode Scholarship
user experience (UX)
Matt Watson '99, founder, CEO and executive creative director of Watson Creative, started his design career with a move cross-country to New York City after graduation. By 2013, he launched his own creative firm.
He also supports the design and innovation management program in the College of Business with a student scholarship fund and industry thought leadership to the college’s Design and Innovation Management Advisory Council.
“It’s art. But it’s art with a very strategic business objective,” Watson said. “That is what makes the College of Business unique.”
These days, Watson is more involved with setting strategy for clients including Apple, EA Sports, PlayStation, Disney Marvel, LEGO, Pendleton and more than 50 professional sports teams.
Paige Stone earned her bachelor of science in design and innovation management, summa cum laude, in just three years.
Stone describes design and innovation management studies as the integration of business functions, particularly business administration, into the design process. As a student, she became literate in product and service design as well as how to utilize business concepts to better market and manage the design process. “I’ve always enjoyed being creative and dreaming up new solutions, but I wanted the practical knowledge and skills of a business degree,” she said.
Taking classes like Textiles, Design Thinking and Process Innovation, Consumer Behavior, and Project Management, Stone studied alongside apparel designers and interior designers, gaining both a creative, design education and also a business education.
Excellent people and excellent resources available to students — that’s the best thing about the College of Business
A success plan for life
Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.
We're not just business; we're family
Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.
We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.
Ranked and accredited
Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.