Sports Business

Be a professional who manages growth opportunities and decision-making in sports business

Program Details


Online, Corvallis

Program Type:

Minor, Option


Sports Business

Sports are more than just a game. The global sports business industry is a rapidly evolving area of work. And this booming field needs professionals who can manage growth opportunities and cultivate innovative, data-driven strategies to advance the industry.

You will gain the skills to develop marketing strategies in sport, critically evaluate strategic implications of sponsorship, interpret financial practices, and apply analytics to improve sports business decision-making.

The sports business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.

The sports business option is available to business and design majors pursuing business administration, business analytics, design and innovation management, apparel design, interior design or merchandising management.

Associated Programs:

The option in sports business is available to students enrolled in the following programs:

Creative, driven and a design trailblazer? Turn your passion into a career with a degree in apparel design. Apparel design harnesses creativity and artistic skill with cutting-edge technology, process and design thinking. We're the No. 1 apparel design program in Oregon, and ranked 14th in the nation.

Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.

You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.

You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.

Our design and innovation management degree focuses on the intersection of design and business, bringing together analytic and creative problem-solving skills. You'll focus on how design can be integrated into an organization from a management and strategic perspective and learn the value that design and innovation can bring to an organization.

Our interior design program explores how spaces look, feel and function. Using a human-centered approach, students learn how the design of the built environment impacts our productivity, health and emotions. We prepare critical thinkers who can work both independently and as effective members of design teams.

You’ll graduate with a solid business foundation in merchandising topics including global sourcing, consumer behavior, retail merchandise planning and others. And, you're learning with the best — our program is ranked No. 12 in the nation, and No. 1 on the west coast for fashion merchandising by

Sports Business Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Design Management Club

Management Association

Marketing Club

Sports Business Club

See all clubs >



Joe D Lewis Scholarship

Foodguys Values Business Scholarship

Helen Mae Cropsey Memorial Scholarship

Glenn L Jackson Memorial Scholarship

See all scholarship opportunities >


Possible Careers

Human Resources

Sales Manager

Public Relations

Market Research Analyst

A New Era for Student-Athletes

Colleen Bee, associate professor of marketing and head of the School of Marketing, Analytics, and Design, is renowned for her sports business expertise and can mentor you on research related to sports marketing, consumer behavior and social influence.

Bee’s research has been followed by Forbes, The Wall Street Journal, U.S. News & World Report and the Huffington Post. Her expertise in sports marketing was recently called upon by state and university policymakers to prepare for changes that would allow Oregon State University's student-athletes to begin to profit from their names, images and likenesses (NIL) as that law hit the books in the state of Oregon.

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Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference