Sports Business
Sports are more than just a game. The global sports business industry is a rapidly evolving area of work. Sports business is available as a minor (27 credits), an option (22 credits) for certain College of Business declared majors, and as a 12-credit online microcredential, to support provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations
Overview
Sports are more than just a game. The global sports business industry is a rapidly evolving area of work. And this booming field needs professionals who can manage growth opportunities and cultivate innovative, data-driven strategies to advance the industry.
You will gain the skills to develop marketing strategies in sport, critically evaluate strategic implications of sponsorship, interpret financial practices, and apply analytics to improve sports business decision-making.
The sports business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.
The sports business option is available to business and design majors pursuing business administration, business analytics, design and innovation management, apparel design, interior design or merchandising management.
Associated majors
You can pursue the sports business option with the following declared majors:
Ways to attend
We offer classes in the modalities that work for you and your schedule.
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study through Ecampus online an make your degree as convient as you need it to be.
Request more information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
A New Era for Student-Athletes
Colleen Bee, associate professor of marketing and head of the School of Marketing, Analytics, and Design, is renowned for her sports business expertise and can mentor you on research related to sports marketing, consumer behavior and social influence.
Bee’s research has been followed by Forbes, The Wall Street Journal, U.S. News & World Report and the Huffington Post. Her expertise in sports marketing was recently called upon by state and university policymakers to prepare for changes that would allow Oregon State University's student-athletes to begin to profit from their names, images and likenesses (NIL) as that law hit the books in the state of Oregon.
