Sports Business
Sports business is available as a major (32 credits) with electives focused on four areas: sports marketing, sports management, sports analytics, and sport and society. Sports business also is available as a minor (27 credits), an option (22 credits) for certain College of Business declared majors, and as a 12-credit online microcredential, to support students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations
Overview
Sports are more than just a game. The global sports business industry is a rapidly evolving area of work, and our academic offerings are designed to support students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.
What You’ll Learn
Preparing financial statements in accordance with appropriate standards.
Interpreting the business implications of financial statement information.
Preparing accounting information for planning and control and for the evaluation of products, projects and divisions.
Judging product, project, divisional and organizational performance using managerial accounting information.
Identifying organizational information technology components and risks that can affect financial systems and prescribing appropriate controls.
Preparing business and individual tax returns in accordance with regulations of the appropriate authorities.
degrees and areas of focus
of classes have fewer than 50 students
companies recruit our students each year
Associated majors
You can pursue the sports business option with the following declared majors:
Accounting Opportunities
Study Abroad
Sydney, Australia: University of Technology Sydney
Vienna, Austria: Vienna University of Economics & Business
Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios
Scholarships
Chevron International Experience Scholarship
Deloitte Scholarship
McNeal Family Accounting Scholarship
Pattee Family Accounting Scholarship
See all scholarship opportunities >
Ways to attend
We offer classes in the modalities that work for you and your schedule.
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study through Ecampus online an make your degree as convient as you need it to be.
Request more information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
A New Era for Student-Athletes
Colleen Bee, associate professor of marketing and head of the School of Marketing, Analytics, and Design, is renowned for her sports business expertise and can mentor you on research related to sports marketing, consumer behavior and social influence.
Bee’s research has been followed by Forbes, The Wall Street Journal, U.S. News & World Report and the Huffington Post. Her expertise in sports marketing was recently called upon by state and university policymakers to prepare for changes that would allow Oregon State University's student-athletes to begin to profit from their names, images and likenesses (NIL) as that law hit the books in the state of Oregon.
Student Stories
Take Your Skills to the Next Level
Deepen your understanding and explore specialized areas within business analytics with these continued education courses.
