Colleen Bee

School Head, Marketing, Analytics, and Design

Office: 541-737-6059

Austin Hall

Austin Hall 466

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

Profile Field Tabs

Affiliated with: 
College of Business
Research/Career Interests: 

Dr. Bee examines consumer behavior in the contexts of marketing communication and experiential consumption with an interest in understanding how complex emotional experiences influence attitude change, decision making, and perceptions of media and marketing messages and how identification and affiliation impact consumer-brand relationships and loyalty. Her research has been published in the Journal of Advertising, Journal of Business Research, Media Psychology, and European Journal of Social Psychology and has received coverage in several media outlets, including ForbesThe Wall Street Journal, U.S. News & World Report, Scientific American, Psychology TodayHuffington Post, and The Oregonian.

Courses Taught: 

In the past, Dr. Bee has taught Principles of Marketing, Consumer Behavior, Sports Marketing, Fundamentals of Marketing Research (undergraduate), Marketing Research Design and Methods (Master's), Foundations of Business Research (Ph.D.)





Beyond OSU

Ph.D. University of Oregon

M.A. University of Waterloo

B.A. University of Waterloo


Associate Professor of Marketing

School Head, Marketing, Analytics, and Design

Faculty Athletics Representative

Additional Information: 
Personal Interests: 

Dr. Bee enjoys golf, travel, and wine.



Colleen Bee is Associate Professor of Marketing and Head of the School of Marketing, Analytics, and Design in the College of Business at Oregon State University. Dr. Bee also serves as the Faculty Athletics Representative for OSU. She previously served as an Assistant Professor at the University of San Diego. She earned a Ph.D. from the University of Oregon and an MA and Honors BA from the University of Waterloo.

School of Marketing, Analytics, and Design (MAD)

As the Head of MAD, Dr. Bee supports over 30 full-time faculty in their research, teaching, and service responsibilities. The School of MAD offers 6 undergraduate majors, 4 graduate programs, 4 undergraduate minors, 6 undergraduate options, and 3 student experience centers of excellence. For more information explore our undergraduate majors, graduate programs, and student experience centers.

Faculty Athletics Representative (FAR)

As FAR, Dr. Bee advocates for student-athlete well-being, supports academics and academic integrity of the athletics program, serves as a representative of faculty interests, and works closely with athletic administrators at OSU and the Pac-12 to support student-athletes. 

My Publications

I currently have no publications listed within this site.