Colleen Bee

Associate Professor
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Office: 541-737-6059

Austin Hall

Austin Hall 406

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331

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Affiliated with: 
College of Business
Research/Career Interests: 

Consumer Behavior, Social Influence, Emotions, Sports Marketing

Center for Marketing and Consumer Insights

Courses Taught: 

MRKT 396 Fundamentals of Marketing Research

MRKT 492/592 Consumer Behavior

MRKT 596 Marketing Research Design and Methods

BA 612 Foundations of Business Research





Beyond OSU

Ph.D. University of Oregon

M.A. University of Waterloo

B.A. University of Waterloo


Associate Professor of Marketing

School Head, Marketing, Analytics, and Design

Faculty Athletics Representative

Colleen Bee is Associate Professor of Marketing and Head of the School of Marketing, Analytics, and Design in the College of Business at Oregon State University. She previously served as an Assistant Professor at the University of San Diego. She earned a Ph.D. from the University of Oregon and an MA and Honors BA from the University of Waterloo. Her research examines consumer behavior in the contexts of marketing communication and experiential consumption with an interest in understanding how complex emotional experiences influence attitude change, decision making, and perceptions of media and marketing messages and how identification and affiliation impact consumer-brand relationships and loyalty. Her research has been published in the Journal of Advertising, Journal of Business Research, Media Psychology, and European Journal of Social Psychology and has received coverage in several media outlets, including ForbesThe Wall Street JournalU.S. News & World ReportScientific AmericanPsychology TodayHuffington Post, and The Oregonian. Dr. Bee also serves as the Faculty Athletics Representative for OSU.

Additional Information: 
My Publications

Journal Articles

Book Chapters