Associate Professor of Marketing
School Head, Marketing, Analytics, and Design
Faculty Athletics Representative
Colleen Bee is Associate Professor of Marketing and Head of the School of Marketing, Analytics, and Design in the College of Business at Oregon State University. She previously served as an Assistant Professor at the University of San Diego. She earned a Ph.D. from the University of Oregon and an MA and Honors BA from the University of Waterloo. Her research examines consumer behavior in the contexts of marketing communication and experiential consumption with an interest in understanding how complex emotional experiences influence attitude change, decision making, and perceptions of media and marketing messages and how identification and affiliation impact consumer-brand relationships and loyalty. Her research has been published in the Journal of Advertising, Journal of Business Research, Media Psychology, and European Journal of Social Psychology and has received coverage in several media outlets, including Forbes, The Wall Street Journal, U.S. News & World Report, Scientific American, Psychology Today, Huffington Post, and The Oregonian. Dr. Bee also serves as the Faculty Athletics Representative for OSU.