Academic Journal

Consumer animosity in the value chain: The effect of international production shifts on willingness to purchase

C. Funk, Jonathan Arthurs, L. Trevino and J. Joireman "Journal of International Business Studies" 13 pages 2010

Journal Details

Journal of International Business Studies, 2010 Vol. 41 Issue 4 Pages 639-651

Keywords
Strategy & Entrepreneurship
Journal Article, Academic Journal