Academic Journal

It's All Good: Corporate Social Responsibility Promotes Positive Responses to Service Failures among Value-Aligned Customers

Jeff Joireman, Dustin Smith, Richie Liu and Jonathan Arthurs "Journal of Public Policy and Marketing" 18 pages 2015

Journal Details

Journal of Public Policy and Marketing, 2015 Vol. 34 Issue 1 Pages 32-49

Keywords
Strategy & Entrepreneurship
Journal Article, Academic Journal