Academic Journal

It's All Good: Corporate Social Responsibility Promotes Positive Responses to Service Failures among Value-Aligned Customers

18 pages 2015 Journal of Public Policy and Marketing Jeff Joireman Dustin Smith Richie Liu Jonathan Arthurs

Journal Details

Journal of Public Policy and Marketing, 2015 Vol. 34 Issue 1 Pages 32-49

Keywords
Strategy & Entrepreneurship
Journal Article, Academic Journal