Oregon State Online Master's in Marketing Insights

Turn Marketing Data into Strategy

Four opportunities to start each year:
January, April, June or September.

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Gain in-demand skills in marketing analytics, research, and digital tools.

Oregon State’s Master’s in Marketing Insights & Analytics combines data fluency with consumer understanding to prepare you for roles in marketing strategy, digital analytics, research, and more. 100% online, AACSB-accredited, and designed for working professionals, this program can be completed in just 9 months.

Nationally recognized

Earn your master's degree from a top-ranked business school

You've chosen Oregon's top-ranked business school — backed by a strong alumni network, world-class faculty and engaged industry connections.

Build skills with specialized master's tracks designed to develop analytical expertise that can open bold and exciting career opportunities.

Learn with committed professors and passionate mentors. They’re also corporate leaders, entrepreneurs, industry experts and top researchers.

Connect with industry and gain a competitive advantage by working on real-world projects that are sponsored by industry partners.

Join peers from Oregon and around the world with a variety of backgrounds like engineering, science, social sciences, arts and business.

Talk to your employer: Some employee benefits programs prioritize support for STEM-designated degrees, like our master’s program.

Balance your career responsibilities and goals by earning your master’s online, either full time or part time, early in your career or anytime.

400+

Employers in our network

2,300

MBA alumni in the world

200,00

OSU alumni in the world

Data-Driven Curriculum, Creative Application

Marketing Insights and Analytics

The marketing insights and analytics track provides the critical link between the promise of abundant data and actionable business insights gleaned from these data. With marketing (for an understanding of customer behaviors) and analytics (big-data analytical techniques), you’ll develop the skills to drive informed business decisions and strategies.

Spotlight

Ashley Chona

Aside from the technical aspects and skills, I feel that one of the most valuable things I got out of my MSB program was how to communicate effectively and how to look at a problem from someone else’s view. Being able to understand, communicate and solve very complex problems with anyone is a skill I use every day. At the end of the day, my main role is to ensure that our products get to our customers when they need them — which means ensuring communication between the customer, the manufacturing plants and the carriers.

Supply Chain Specialist, Georgia-Pacific Chemicals