Professional Sales
Professional selling is the process of initiating, developing, and enhancing customer relationships, and meeting needs by creating, communicating, and delivering value. It consists of a sequence of activities, including: prospecting for potential customers, gaining an understanding of customer needs, communicating the value of an offering as a means of satisfying those needs, earning commitment from a customer, and maintaining and enhancing long-term customer relationships.
Minor required courses
Visit the OSU Catalog for the full program information and learning outcomes.
Professional Sales microcredential
A microcredential is an academic offering that consists of typically three courses and allows learners to add specialized
skills in focused subject areas in less time than a full degree program. You can earn a microcredential in professional sales online and even make a plan to apply these credits toward a full degree.
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| BA 390 | Principles of Marketing | 4 |
| MRKT 488 | Professional Sales | 4 |
| MRKT 489 | Personal Selling Skills and Techniques | 4 |
NOTE: Coursework update, Nov. 2025.