Why Using the Right Content on Any Platform wins every time.

As new platforms, technologies, and devices continue to evolve, content remains the cornerstone of any successful marketing strategy. In this webinar, Jeff Marcoux explores the essentials of content marketing and highlights key principles to help advance your career or business. You'll gain insights into emerging trends such as the growing expectation for marketers to address social issues aligned with their company’s mission, the power of using tension in storytelling to capture and hold attention, and how understanding the Forgetting Curve can help you determine the optimal frequency for engaging your audience.