Why Using the Right Content on Any Platform wins every time.

As new platforms, technologies, and devices offer innovative ways to reach consumers, the content remains the fundamental building block of marketing strategy. During our webinar, Jeff Marcoux will review content marketing strategy essentials highlight the key principles to advance your career or business.

Key Takeaways:

1. One clear, emerging trend: Marketers are being asked to speak to social issues as it relates to their company’s goals, mission, and vision
2. As attention can be a scarce resource, using tension in a narrative increases engagement & focus
3. The Forgetting Curve: Optimal frequency for being in front of your audience