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Marketing

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.

Overview

Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy. This is what you'll study — the science of consumers, product and communication to build strong, successful brands.

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.

Through the degree program, you'll choose classes following along one of four tracks: consumer insights, fashion and retail marketing, marketing and digital communications, marketing management, professional sales, or sports marketing. This aligns you as a profession-ready marketer at graduation.

With your marketing degree, you're ready for all types of businesses as all need marketing strategies and techniques to be successful in the marketplace. Career opportunities, including advertising, retailing, brand management, market research, digital and social media marketing, sales and many more options.

Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.

Major
Minor
Option
Online
In-Person: Corvallis
Bachelor of Science
34

What you’ll learn

Understand the place and contribution of marketing to the business enterprise.

List and describe the steps in the new-product development (NPD) process; describe how the NPD process meshes with the adoption and diffusion process for those products.

Identify the costs and benefits of marketing channels; discuss the firms and the functions involved in typical channels in North America.

Identify the roles of advertising, sales promotion, public relations, personal selling and direct marketing in the promotion mix; compare and contrast integrated marketing communications with a non-integrated approach to the promotional mix.

Illustrate how the international trade system, economic, political-legal and cultural environments in a foreign country affect a company’s international marketing decisions.

Identify the major social criticisms of marketing.

28+

College of Business degrees and options

84%

Classes with fewer than 50 students

+450

Companies recruit our students each year

Associated program

The option in marketing is available to students enrolled in the business administration program.

Business Administration

Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.

Options:

Once you enroll in the marketing program, you can add one of the following options:

Undergraduate
Option
Dean's Academy

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students on the Corvallis campus who wish to maximize the educational and experiential aspects of their college experience.

Details
Undergraduate
Option
International Business

When you think about where you want to be in life, are you thinking about the whole world? Then international business knowledge is a must for you.

Details

Marketing opportunities

Study abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities

Associated clubs

Marketing Club

Sales Club

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Scholarships

FoodGuys Values Scholarship

Marketing Department Scholarship

See all scholarship opportunities

Ways to attend

We offer classes in the modalities that work for you and your schedule.

In-person: Corvallis

Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.

Online

Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.

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Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.

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Center for Marketing and Consumer Insights

Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.

The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.

For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.

Student stories

Take Your Skills to the Next Level

Deepen your understanding and explore specialized areas within business analytics with these continued education courses.

Undergraduate
Option
Digital Marketing

Remember, way back when, when print and television advertising were the most important marketing channels? For the most part, neither do we. eMarketer reports 2019 digital ad spending at 54% — higher than print and television combined.

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Undergraduate
Major
Minor
Option
Accounting

Today's accountants are tech-savvy problem solvers, insightful planners and strategic thinkers. Many of the “number-crunching” tasks formerly thought to be part of an accountant's world have long ago been replaced by sophisticated software.

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Undergraduate
Option
Dean's Academy

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students on the Corvallis campus who wish to maximize the educational and experiential aspects of their college experience.

Details
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