Marketing
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.
Overview
Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy. This is what you'll study — the science of consumers, product and communication to build strong, successful brands.
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.
Through the degree program, you'll choose classes following along one of four tracks: consumer insights, fashion and retail marketing, marketing and digital communications, marketing management, professional sales, or sports marketing. This aligns you as a profession-ready marketer at graduation.
With your marketing degree, you're ready for all types of businesses as all need marketing strategies and techniques to be successful in the marketplace. Career opportunities, including advertising, retailing, brand management, market research, digital and social media marketing, sales and many more options.
Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.
What you’ll learn
Understand the place and contribution of marketing to the business enterprise.
List and describe the steps in the new-product development (NPD) process; describe how the NPD process meshes with the adoption and diffusion process for those products.
Identify the costs and benefits of marketing channels; discuss the firms and the functions involved in typical channels in North America.
Identify the roles of advertising, sales promotion, public relations, personal selling and direct marketing in the promotion mix; compare and contrast integrated marketing communications with a non-integrated approach to the promotional mix.
Illustrate how the international trade system, economic, political-legal and cultural environments in a foreign country affect a company’s international marketing decisions.
Identify the major social criticisms of marketing.
College of Business degrees and options
Classes with fewer than 50 students
Companies recruit our students each year
Associated program
The option in marketing is available to students enrolled in the business administration program.
Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
Options:
Once you enroll in the marketing program, you can add one of the following options:
Marketing opportunities
Study abroad
Sydney, Australia: University of Technology Sydney
Vienna, Austria: Vienna University of Economics & Business
Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios
Scholarships
FoodGuys Values Scholarship
Marketing Department Scholarship
Ways to attend
We offer classes in the modalities that work for you and your schedule.
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Request more information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
Center for Marketing and Consumer Insights
Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.
The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.
For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.
Student stories
Take Your Skills to the Next Level
Deepen your understanding and explore specialized areas within business analytics with these continued education courses.
