Marketing

Use consumer behavior, integrated marketing communications, global marketing, and other insights to build strong successful brands

Available in CorvallisAvailable onlineAvailable as a minorAvailable as a majorAvailable as an option

Overview

Marketing

Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy, building consumer insights across mass media channels. This is what you'll study — the science of consumers, product, and communication to build strong, successful brands.

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.

With your degree, you can work with small companies, nonprofits or large corporations — all types of businesses need marketing strategies and techniques to be successful in the marketplace. You'll be prepared for many exciting career opportunities, including advertising, retailing, brand management, logistics management, market research, purchasing management, sales and many more options.

Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.

Find out more about the marketing option through ecampus >

Options:

Once you enroll in the marketing program, you can select an area of focus from the following options:

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students who wish to maximize the educational and experiential aspects of their college experience. Invitation to this option is restricted to those who meet eligibility requirements.

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This area of study prepares you for management positions and exciting international careers at multinational firms, global financial service organizations and international centers of trade.

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Associated Program:

The option in marketing is available to students enrolled in the business administration program.

Our business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.

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28+

degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students

450

companies recruit our students each year

Marketing Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Marketing Club

Sales Club

See all clubs >

Scholarship

Scholarships

FoodGuys Values Scholarship

Marketing Department Scholarship

See all scholarship opportunities >

Careers

Possible Careers

Sales Rep

Media Planner/ Buyer

Marketing Manager

Center for Marketing and Consumer Insights

Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.

The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.

For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.

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Marketing students vet public perceptions for outdoor campaign

You know it’s a pretty good day within the College of Business when your day-job takes you to the shopping mall. Especially if you are a marketing major, and you get to conduct live interviews with the unsuspecting public and get their feedback on advertising campaigns.

That’s how it worked for six students affiliated with the College of Business Center for Marketing and Consumer Insights who tested a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates.

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"

To me, success means being able to support myself financially doing something that I’m passionate about, like waking up in the morning and looking forward to work.

Hallie Exall ‘14
Marketing, Management and International Business

Where our graduates work

Graduates from the college's marketing program have become sales reps, media planners, digital managers, chief marketing managers and more.

  • AbbVie Incorporated
  • Cambia Health Solutions
  • Compucom
  • Dell
  • Huron Health Care
  • Intel
  • InsightsNow Inc
  • Jive Software
  • Locker Properties
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • RevZilla
  • Salesforce
  • The Standard
  • USA Today Network

Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference