Design

Ryann Reynolds

Assistant Professor
reynolry@oregonstate.edu

Office: 541-737-2551

Austin Hall

Austin Hall 402

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
Curriculum Vitae: 
File reynolds_cv_march2021.docx
Credentials: 
Doctorate (PhD) in Business Administration, Marketing Concentration, Temple University Fox School of Business, Philadelphia, Pennsylvania (May 2016).
Masters in Business Administration (MBA), Marketing Concentration, Pennsylvania State University, Capital College, Middletown, Pennsylvania (May 2011).
Bachelors of Science (BS) in Marketing, Pennsylvania State University, Smeal College of Business, University Park, Pennsylvania (May 2004).

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Research area: Consumer Behavior; Social Psychology; Cogntitive Psychology

Research interests: Shopper Marketing; Sensory Marketing; Retail Atmopsherics; Frontline Employee-Shopper Interactions; In-Store, Online, and Mobile Retail Channels

Research methodology: Experimental Design (primary); Field Study; Survey

Ryann Reynolds, Faculty Research Profile in Business Matters

Dr. Ryann Reynolds is an Assistant Professor of Marketing & Merchandising Management at the Oregon State University College of Business in the School of Marketing, Analytics, and Design. Her research interests include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research investigating the effects of retail environment stimuli on shopper behavioral and affective responses on the path-to-purchase. Her research has been published in Journal of Marketing Research and Journal of Retailing. She is a 2014 AMA-Sheth Fellow and member of the American Marketing Association (AMA), Association for Consumer Research (ACR), and Marketing Science Institute (MSI).

Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business and earned her MBA and BS in Marketing, both from the Pennsylvania State University.

Courses Taught: 
  • DSGN 276: Introduction to Merchandising Management
  • DSGN 377: Retail and Merchandising Analytics
  • DSGN 471: Retail Environment Strategies
  • BA 390: Principles of Marketing
Beyond OSU
Education: 
  • Doctorate (PhD) in Business Administration, Marketing Concentration, Temple University Fox School of Business, Philadelphia, Pennsylvania (May 2016).
  • Masters in Business Administration (MBA), Marketing Concentration, Pennsylvania State University, Capital College, Middletown, Pennsylvania (May 2011).
  • Bachelors of Science (BS) in Marketing, Pennsylvania State University, Smeal College of Business, University Park, Pennsylvania (May 2004).
Employment: 
  • Assistant Professor, Oregon State University College of Business (June 2016-Present).
  • Consumer Sensory Innovation Lab (CSIL) Manager, Temple University Fox School of Business (January 2014-May 2016).
  • Graduate Assistant, Pennsylvania State University, Capital College (January 2010-May 2011).
  • Product Manager, Victoria’s Secret, Park City Center, Lancaster, Pennsylvania (2008-2009).
  • Sales Manager, JCPenney High Pointe Commons, Harrisburg, Pennsylvania (2006-2008).
  • Sales Manager, JCPenney Marley Station Mall, Glen Burnie, Maryland (2005-2006).
  • Sales Manager Trainee, JCPenney White Marsh Mall, White Marsh, Maryland (2005).
Professional Affiliations: 
  • American Marketing Association
  • Association for Consumer Research
  • Marketing Science Institute
Honors and Awards: 
  • Prominent Scholar Award, Oregon State University College of Business (June 2020).
  • Internal Service Award, Oregon State University College of Business (June 2019).
  • Beta Gamma Sigma Business Honors Society (2010, 2016).
  • Travel Stipend, NRF Foundation Retail's Academic Symposium (August 2015).
  • Competitive Doctoral Track Presentation of three, American Marketing Association-American Collegiate Retail Association (March 2015).
  • Marketing Deparment Nomination for Dissertation Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2015).
  • 2nd Place for Pre-Dissertation Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2014).
  • Marketing Department Nomination 2nd Year Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2013).
  • J. V. Charry Scholarship in Marketing, Temple University Fox School of Business (2013-2015).
  • AMA-Sheth Foundation Doctoral Fellow, American Marketing Association-Sheth Foundation (2014).
  • Golden Key International Honors Society (2013).
Service: 

Academic Service

  • Editorial Review Board Member, Journal of Retailing (March 2018-present)
  • Reviewer
    • Journal of Marketing Research
    • Journal of Retailing
    • Journal of Business Research
    • Attention, Perception, & Psychophysics (2016)
    • Marketing and Psychology (2013)
    • Journal of Marketing Communications (2012)
    • SCP Summer Conference at 125th Annual Convention of the APA (2017)
    • Understanding the Customer’s Sensory Experience Conference (2014)
    • ACR North American Conference (2014)
    • SCP Winter Conference (2014)
  • Mid-Atlantic Marketing Doctoral Symposium
    • Panel moderator (2015)
    • Doctoral student chair (2014)
    • Inaugural event co-chair (2013)

University, College, and Program Service

  • College of Business Diversity, Equity, and Inclusion (DEI) Advocate (Fall 2020-present).

  • Honors College Thesis Advisor (Fall 2016-Spring 2018, Fall 2019-Spring 2020, Fall 2021-present).

  • College of Business Undergraduate Program Commitee, member (Fall 2020-present).

  • Center for Teaching and Learning Hybrid Learning Community, member (Spring 2018).

  • Student Experiential Learning Trip to the 2018 NRF Big Show Student Program (2017-2018).

    • Developed proposal, received a $13,136 grant from the Tom Toomey Experiential Learning Initiative, and selected eight College of Business student applicants to attend the 2018 NRF Big Show in New York City.

  • College of Business Commencement, undergraduate marshal (Spring 2017, Spring 2018).

  • College of Business Peer Review of Teaching Committee, member (Fall 2017-Spring 2019).

  • Merchandising Management Advisory Council, member (Fall 2016-present).

  • Merchandising Management Program, curriculum and course design (Fall 2016-Winter 2019).

  • College of Business Awards Committee, member (Fall 2016–Spring 2020).

Biography

Dr. Ryann Reynolds is an Assistant Professor of Marketing & Merchandising Management at the Oregon State University College of Business in the School of Marketing, Analytics, and Design. Her research interests include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research investigating the effects of retail environment stimuli on shopper behavioral and affective responses on the path-to-purchase. Her research has been published in Journal of Marketing Research and Journal of Retailing. She is a 2014 AMA-Sheth Fellow and member of the American Marketing Association (AMA), Association for Consumer Research (ACR), and Marketing Science Institute (MSI).

Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business and earned her MBA and BS in Marketing, both from the Pennsylvania State University.

My Publications

I currently have no publications listed within this site.