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Academic Journal
Marketing

“Relationship Marketing in Sports: A Functional Approach”

This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity. Internalization is more likely to result in a long-term relationship.
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Colleen Bee and Lynn Kahle "Relationship Marketing in Sports: A Functional Approach" Sport Marketing Quarterly Sport Marketing Quarterly 102-110 pages 2006 View on: Google Scholar

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Academic Journal
Finance

“Relative Performance of Trading Halts and Price Limits: Evidence from the Spanish Stock Exchange”

We study the relative performance of trading halts and price limits using data from the Spanish Stock Exchange where both mechanisms have coexisted. According to our evidence, trading activity increases after either mechanism is triggered. Volatility stays the same after trading halts but increases after price limit hits. Our evidence also shows that the bid–ask spread is narrower after trading halts but wider after price limit hits. Information is efficiently reflected in stock prices once trading resumes after trading halts, but there is evidence of market overreaction for upper price limits. Our overall result may have important policy implications for financial markets in the world.
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Yong Kim, José Yagüe and Jimmy Yang "Relative Performance of Trading Halts and Price Limits: Evidence from the Spanish Stock Exchange" International Review of Economics and Finance 197-215 pages 2008 View on: Google Scholar

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