Program Finder
Undergraduate
Major
Minor
Option

Marketing

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.

To me, success means being able to support myself financially doing something that I’m passionate about, like waking up in the morning and looking forward to work.

Hallie Exall '14

Marketing, Management and International Business

Where our graduates work

Graduates from the college's marketing program have become sales reps, media planners, digital managers, chief marketing managers and more.

  • AbbVie Incorporated
  • Cambia Health Solutions
  • Compucom
  • Dell
  • Huron Health Care
  • Intel
  • InsightsNow Inc
  • Jive Software
  • Locker Properties
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • RevZilla
  • Salesforce
  • The Standard
  • USA Today Network

 

Explore the program: