Marketing
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.
Curriculum & learning outcomes
All students earning their undergraduate degree in a business discipline from the OSU College of Business complete a common business curriculum. This set of courses, consisting of about 102-106 credits across all four years, provides students with a strong business foundation. Additionally, marketing coursework for the major and minor is listed below.
Major required courses
Visit the OSU Catalog for the full program information, learning outcomes, and a sample plan.
Minor required courses
Visit the OSU Catalog for the full program information and learning outcomes.