AI for Marketing Professionals
Learn how different types of AI work and how to apply them effectively and ethically across key marketing activities.
Classes Start Available Anytime
Course Overview
Artificial Intelligence for Marketing Professionals examines how AI has become an essential force in modern marketing, providing a clear foundation in rule‑based systems, machine learning, deep learning, and generative AI. Throughout the course, marketing professionals will explore how AI tools are reshaping workplace practices and learn to apply them to key tasks such as persona development, SEO, and content creation and personalization. The course also highlights the benefits, challenges, and ethical considerations that come with integrating AI into marketing strategy.
Course Format
This 3 hour self-paced course offers a dynamic and engaging learning experience, combining interactive elements such as games, flashcards, video content, real-world case studies, and curated readings. Participants have the flexibility to progress at their own pace, while interactive games and quizzes reinforce key concepts and track progress. Participants have 90 days of access per course, with progress tracked through interactive elements. Flashcards, expert-led videos, real-world case studies, and carefully curated readings deepen knowledge.
Price
$225Course Details
Units 0.3 CEUs / 3 PDUs
Location Online Courses
Course Type Self-Paced
What You’ll Learn
After successful completion of this course, you will be able to:
-
Explain the phases and categories of AI and distinguish between key learning approaches, including supervised, unsupervised, and reinforcement learning.
-
Evaluate the benefits, limitations, risks, and organizational impacts of AI technologies used in marketing.
-
Identify practical marketing applications of machine learning, deep learning, and generative AI—particularly in content marketing, SEO, and persona development.
-
Apply AI tools to enhance marketing effectiveness while supporting diversity, equity, and inclusion (DEI) efforts.
-
Recognize ethical challenges in AI‑driven marketing and explore strategies for addressing bias, fairness, and other dilemmas responsibly.
Your Instructor
Senior Instructor I
I help people learn skills that help them start and grow businesses. My goal is to assist students and entrepreneurs to be more successful in their endeavors. I do this through teaching classes in business foundations and entrepreneurship. I also facilitate business workshops and meet with businesses one on one. I lean on my extensive business experience, technology background, and coaching skills to help my connections learn to be effective students, entrepreneurs and business owners. I currently am supporting the College of Business as the AI Coordinator as we navigate through this new frontier.