AI Marketing Strategy
Program Details
Type: Self-Paced
Cost: $225
Duration: 3 hours
Location: Online
Turn AI Into Your Marketing Advantage
AI for Marketing Professionals explores how artificial intelligence has become a powerful and widely used tool in modern marketing. The course introduces the major phases of AI—rule‑based systems, machine learning, deep learning, and generative AI—building a strong foundation for understanding how these technologies work and how they apply to real‑world marketing challenges. Participants learn how AI tools support core activities such as persona development, search engine optimization (SEO), content creation, personalization, and campaign planning, while examining how AI is reshaping marketing workflows and decision‑making.
Learners also explore the benefits, limitations, and ethical considerations of using AI in marketing, including issues related to bias, transparency, and responsible data use. By the end of the course, marketing professionals are better prepared to evaluate, select, and use AI tools strategically and ethically to improve performance, efficiency, and customer engagement.
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Required Course For Certificate
Courses may be taken individually and in any order unless otherwise noted. If pursuing the certificate, all courses in the certificate program must be completed with a C/pass or better. The courses are offered on-demand, allowing learners to register at any time and begin their training immediately.
Why take this program?
After successful completion of this program, you will be able to:
- Understand the major types and phases of artificial intelligence.
- Explain how machine learning, deep learning, and generative AI are used in marketing.
- Use AI tools to support content creation, SEO, and persona development.
- Evaluate the benefits and limitations of AI-powered marketing technologies.
- Identify risks and ethical challenges associated with AI in marketing.
- Apply responsible and inclusive practices when using AI tools.
Program Benefits
The AI for Marketing program offers a focused curriculum that explores how artificial intelligence is transforming key marketing functions such as audience targeting, content creation, personalization, SEO, campaign planning, and performance analysis. Learners develop a strong understanding of how AI tools fit into the modern marketing landscape while building practical, in‑demand skills to apply AI strategically and responsibly in real‑world marketing contexts..
Students are encouraged to explore credential options through the American Marketing Association (AMA) to assist with career paths beyond the certificate program.
Types of positions in advising family business
- Content Marketer
- Conversion Rate Optimizer
- Digital Analytics Manager
- Digital Marketing Manager
- Email Marketing Specialist
- PPC Specialist
- SEO Specialist
Career insight for Digital Marketing Manager:
With an expected growth of 27% by 2027, digital marketing managers are responsible for developing and executing comprehensive digital marketing strategies, overseeing campaigns, managing budgets and analyzing performance metrics. On average, digital marketing manager positions have a median annual salary of $102,886, 91% above the national average.
Source: Indeed, 2026
Have a question about this program?
We’re here to help! Whether you want to explore your options or need help finding the right fit, our team is always ready to chat.
Give us a call at (541) 737-1500 or send us an email at cpe@oregonstate.edu. We’d love to hear from you!
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