Digital Marketing Strategies
Craft marketing strategy by learning how to research a brand’s current impact and explore opportunities to tell a brand's story through the web, social media, search engines, and email.
Next available course: Winter 2026
Classes Start 01/12/2026
Registration Open Until 01/16/2026
Course Overview
As consumers increasingly turn to the digital marketplace of the internet, organizations recognize that they can better reach and connect with their customers, clients or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation and better customer satisfaction levels. That can translate into the sale of more products and services.
Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions and why measurement matters for brands.
Course Format
Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.
Price
$625Course Details
Units 2.4 CEUs / 24 PDUs
Location Online Courses
Course Type Group-Paced
Next Available Course
Term Winter 2026
Classes Start 01/12/2026
Registration Open Until 01/16/2026
Register NowWhat You’ll Learn
After successful completion of this course, you will be able to:
- Explain the importance of creating a digital marketing strategy in meeting organizational marketing.
- Discuss the differences between an integrated and non-integrated digital marketing strategy.
- Describe the five stages of a digital marketing strategy.
- Describe the customer journey and how it applies to digital marketing.
- Explain the use of SMART goals in the planning stage.
- Describe the use of the Plan, Do, Check, Act model in digital marketing.
- Describe the key ethical and legal issues in digital marketing.
Your Instructor
Director, Digital Marketing
Lynn leads digital marketing for the College of Business, bringing together analytics, creativity, and strategy to drive student engagement and enrollment. A career marketing professional, she’s worked across global agencies and higher education, with experience guiding performance campaigns for brands like Microsoft, P&G, T-Mobile, and Michigan Tech. She’s passionate about using smart marketing to fuel mission-driven work—and believes the best ideas come with good data and great coffee.