Social Media Marketing
Learn practical ways to incorporate social media with mobile, a hub website and email campaigns into a focused marketing plan.
Next available course: Winter 2026
Classes Start 03/16/2026
Registration Open Until 03/20/2026
Course Overview
This comprehensive course provides participants with the knowledge and skills to effectively promote products, services, and brands on social media platforms. Students will gain a deep understanding of social media's role in modern marketing, learning how to engage target audiences and drive business growth.
Topics covered include audience targeting, content creation, community management, and performance measurement. Students will explore popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, understanding their unique features and advertising capabilities.
Upon completion, participants will be able to devise and execute social media marketing campaigns that effectively reach and engage target audiences, build brand awareness, drive website traffic, generate leads, and contribute to business success in the digital landscape.
Course Format
Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.
Price
$625Course Details
Units 2.4 CEUs / 24 PDUs
Location Online Courses
Course Type Group-Paced
Next Available Course
Term Winter 2026
Classes Start 03/16/2026
Registration Open Until 03/20/2026
Register NowWhat You’ll Learn
After successful completion of this course, you will be able to:
- Define various social media platforms, explaining the benefits and drawbacks of each.
- Create a content marketing plan addressing audience, tone, relevance, frequency, and quality.
- Explain strategies for engaging audiences via social media and the goals of each engagement form.
- Set social media marketing objectives aligned with specific sales and growth goals.
- Demonstrate the integration of social media with mobile, email, and a hub website, and describe its advantages.
Your Instructor
Director of Continuing and Professional Education
Melanie Mitchell is the Director of Continuing and Professional Education for the College of Business at Oregon State University. With nearly 20 years of experience in higher education, she specializes in corporate training, strategic partnerships, marketing and enrollment management, online student retention, instructional design, and research and evaluation.
In her role, Melanie connects top industry professionals with OSU’s expertise, driving innovation and collaboration. She oversees noncredit professional development programs, business development, and corporate education as part of OSU’s Business Engagement Center. This center serves as the gateway for organizations to access exceptional talent and resources, fostering impactful partnerships that fuel success and transformation.