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Online Certificate & Courses

Digital Marketing

Grow your knowledge and advance your career. Courses are focused on digital marketing topics in content marketing, B2B strategies, storytelling and audience segmentation.

Digital Marketing Certificate

In our connected age, digital marketing is marketing. Successful businesses must master the art of corporate storytelling online across media and platforms, while never losing sight of the metrics...
Starts May 6, 2024
$3,125 | 12 credits

Build A Digital Persona to Reach Your Audience Online

Learn five things your digital behaviors say about you. By creating personas you will better understand your users' needs, experiences, behaviors, and goals. At the end of this webinar, you...
Self-paced
Free | 0.1 credits

Why Using the Right Content on Any Platform Wins Every Time

As new platforms, technologies, and devices offer innovative ways to reach consumers, the content remains the fundamental building block of marketing strategy. Led by Jeff Marcoux, our Content...
Self-paced
Free | 0.1 credits

Your Guide to Cross-Channel Content for Digital Marketing

Learn about the importance of crafting a visual and written content strategy that works across the many digital marketing channels we have today. You’ll leave this course with a deep understanding of...
Self-paced
Free | 0.1 credits

Fail fast: Why audience strategy is critical to B2B marketing

Learn the critical steps to define your target audience, apply proper segmentation techniques, and marketing your product or service.
Self-paced
Free | 0.1 credits

The art behind: Hey Google, and what it means for your business

Learn about search trends and 5 tips you can use to keep your brand relevant and indexed by search engines.
Self-paced
Free | 0.1 credits

Digital Marketing Strategies

Craft marketing strategy by learning how to research a brand's impact and explore opportunities to tell a brand's story through the web, social media, search engines, and email.
May 6 - Jun 16, 2024
$625 | 2.4 credits

Social Media Marketing

Learn practical ways to incorporate social media with mobile, a hub website and email campaigns into a focused marketing plan.
Jul 8 - Aug 18, 2024
$625 | 2.4 credits

Marketing Analytics and Measurement

Discover the technologies, techniques, and web content and keyword strategies to analyze and apply data from marketing campaigns.
Sep 9 - Oct 13, 2024
$625 | 2.4 credits

B2B and Account-Based Marketing

Get proven B2B and account based marketing strategies while learning how to analyze, plan and create content for business audiences to engage with them through social, mobile and web platforms.
Nov 4 - Dec 15, 2024
$625 | 2.4 credits

Target Segment Analysis

Discover how target segment analysis plays a role in a larger marketing strategy and learn how to best segment and engage users across email, social and paid search platforms.
Jan 13 - Feb 16, 2025
$625 | 2.4 credits