Program Details

Type: Group-Paced

Cost: $3,125

Duration: 9 months

Location: Online

Digital Marketing

Master the art of corporate storytelling

Unlock the power of digital marketing and learn how to reach your target audience online. With our digital marketing certificate, you'll gain the knowledge and skills to develop and implement a successful digital marketing strategy. Discover how to use the latest tactics such as paid advertising, organic and paid search, social media and website optimization to promote and sell products and services. Take your marketing career to the next level and get the skills you need to become an industry leader.


Required courses for certificate

Courses may be taken individually and in any order unless otherwise noted. If pursuing the certificate, all courses in the certificate program must be completed with a C/pass or better.

Why take this program?

After successful completion of this program, you will be able to:

  • Create a digital marketing strategy crucial to meeting the marketing goals of the organization while including key concepts, definitions and insights on why measurement matters for brands.
  • Learn improved brand perception, more efficient lead generation and better customer satisfaction levels to sell more products and services.
  • Understand B2B marketing essentials while tracking vendor interactions across the purchase journey to impact the pipeline in target accounts and improve overall account-based marketing performance.
  • Incorporate social media activities into a focused marketing plan by integrating their social media with mobile, a hub website and email marketing while using strategic metrics for tracking success.
  • Explore marketing analytics practices and tools and help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field.


Program benefits

The digital marketing program provides a well-rounded curriculum that covers various aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, analytics and web analytics. Students gain a comprehensive understanding of the digital marketing landscape and develop practical skills that are in high demand in the industry.

Students are encouraged to explore credential options through the American Marketing Association (AMA) to assist with career paths beyond the certificate program.

Types of positions in digital marketing

  • Content Marketer
  • Conversion Rate Optimizer
  • Digital Analytics Manager
  • Digital Marketing Manager
  • Email Marketing Specialist
  • PPC Specialist
  • SEO Specialist


Career insight for digital marketing manager

With an expected growth of 27% by 2025, digital marketing managers are responsible for developing and executing comprehensive digital marketing strategies, overseeing campaigns, managing budgets and analyzing performance metrics. On average, digital marketing manager positions have a median annual salary of $115,783, 91% above the national average.

Source: Indeed, 2023