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Undergraduate
Option

Digital Marketing Analytics

Gain the technical tools to understand and predict market trends and consumer behavior.

Overview

An expanding demand for marketers with strong technical skills is why we’ve developed this specialized option for our business analytics program. This option brings your passion for marketing and data analytics together.

You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.

Digital marketing analytics is an option in the business analytics major offered in Corvallis or online through Ecampus.

Option
Online
In-Person: Corvallis
Bachelor of Science
24

Associated program

The option in digital marketing analytics is available to students enrolled in the business analytics program.

Business Analytics

You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.

You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.

Ways to attend

We offer class in the modalities that work for you and your schedule.

In-person: Corvallis

Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.

Online

Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.

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OSU Center for Business Analytics & Applied AI

The Center for Business Analytics and Applied AI in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

Working with its corporate sponsors, the  Center for Business Analytics and Applied AI accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.

We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.

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