Digital Marketing Analytics
Gain the technical tools to understand and predict market trends and consumer behavior.
Overview
An expanding demand for marketers with strong technical skills is why we’ve developed this specialized option for our business analytics program. This option brings your passion for marketing and data analytics together.
You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.
Digital marketing analytics is an option in the business analytics major offered in Corvallis or online through Ecampus.
Associated program
The option in digital marketing analytics is available to students enrolled in the business analytics program.
You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.
You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.
Ways to attend
We offer class in the modalities that work for you and your schedule.
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Request more information
Ready to take the next steps? Complete the form to receive detailed information about our programs and how they might work for you.
OSU Center for Business Analytics & Applied AI
The Center for Business Analytics and Applied AI in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.
Working with its corporate sponsors, the Center for Business Analytics and Applied AI accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.
We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.
