Digital Marketing Analytics

Gain the technical tools to understand and predict market trends and consumer behavior.

Program Details


Online, Corvallis

Program Type:



Digital Marketing Analytics

An expanding demand for marketers with strong technical skills is why we’ve developed this specialized option for our business analytics program. This option brings your passion for marketing and data analytics together.

You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.

Digital marketing analytics is an option in the business analytics major offered in Corvallis or online through Ecampus.

Associated Program:

The option in digital marketing analytics is available to students enrolled in the business analytics program.

Business analytics is a rapidly growing and highly in-demand skill. You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll also understand the financial and operational implications of data-driven solutions you've discovered.


degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students


companies recruit our students each year

Digital Marketing Analytics Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Alpha Kappa Psi

Business Information Systems

Marketing Club

See all clubs >



Carol Brenne Sampson Information Technology Scholarship

Robert E Shirley Scholarship

Chevron International Experience Scholarship

Deloitte Scholarship

See all scholarship opportunities >


Possible Careers

Global Intelligence Director

Market Research Analyst

Quantitative Analyst

OSU Center of Business Analytics

The Center of Business Analytics in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

Working with its corporate sponsors, the Center of Business Analytics accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.

We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.

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Meet Regan Mott

It started out like any other day at Beaverton High School for Regan Mott. She was sitting in the cafeteria, visiting with friends. Mott was waiting to hear back about a scholarship she had applied for to attend Oregon State University.

Mott has been coming to Oregon State her whole life, attending sporting events with her family. It’s where her parents met, and the college was her top choice, too. Before heading back to class, Mott refreshed her email one more time ... “When I saw that I got an email from the College of Business, I started freaking out,” Mott recalls. “I was too afraid to open it.”

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I enjoy challenges, and I love to learn. That desire to learn and solve tough problems has guided me my entire career.

Kate Johnson '98
Act-On Software CEO

Where our graduates work

Graduates from the college's business analytics program have become computer analysts, business process analysts, quality control managers, IT project managers, consultants, teachers, systems' analysts, chief information officers and more.

  • Adecco
  • Cambia
  • Cambia Health Solutions
  • Compucom
  • Daimler
  • Dell
  • Deloitte
  • Huron Health Care
  • Intel
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • Salesforce
  • Schnitzer
  • The Standard
  • Umpqua Bank

Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference