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Undergraduate
Major

Business Analytics

Discover opportunities and drive business decisions within organizational contexts through data analytics

Overview

More and more, data is driving business decisions, and companies need experts to derive insights from their data sets. Business analytics is a rapidly growing and highly in-demand skill. According to the U.S. Department of Labor, the job market for those trained in business analytics is expected to increase by 34% in Oregon and 27% nationally by 2026.

We're preparing graduates who can meet the growing demand for these great careers. You'll graduate with expertise in strategic thinking, data analysis and management required to lead successful analytics projects in organizations.

You'll learn through hands-on experience and case study to be able to bridge real-world problem with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.

You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll also understand the financial and operational implications of data-driven solutions you've discovered.

Business analytics is a major program of study offered in Corvallis or online through Ecampus with a number of areas of focus: 1) digital marketing analytics, 2) market research and consumer analytics, 3) human resources (HR) analytics, 4) sports business, and 5) accounting options.

Major
Online
In-Person: Corvallis
Bachelor of Science
37

What you’ll learn

Identify business opportunities for data-driven solutions.

Bridge business problems with analytical models.

Demonstrate proficiency in data analysis methods and in data analytic tools.

Develop data-driven solutions to support decision-making in real-world business situations.

Communicate technical information and analysis results to people both with and without technical backgrounds.

Estimate the financial, operational and ethical consequence of a data-driven solution developed in structured or unstructured and ambiguous situations.

28+

degrees and areas of focus

84%

of classes have fewer than 50 students

450

companies recruit our students each year

Options

Once you enroll in the business analytics program, you can select an area of focus from the following options:

Undergraduate
Major
Minor
Option
Accounting

Today's accountants are tech-savvy problem solvers, insightful planners and strategic thinkers. Many of the “number-crunching” tasks formerly thought to be part of an accountant's world have long ago been replaced by sophisticated software.

Details
Undergraduate
Option
Dean's Academy

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students on the Corvallis campus who wish to maximize the educational and experiential aspects of their college experience.

Details
Undergraduate
Option
Digital Marketing Analytics

An expanding demand for marketers with strong technical skills is why we’ve developed this specialized option for our business analytics program. This option brings your passion for marketing and data analytics together.

Details
Undergraduate
Option
Human Resource Analytics

When Google was doing it five years ago, it was called “people analytics,” and just a few of the top companies were using data-driven business acumen and analytics to make decisions about their work force.

Details
Undergraduate
Option
International Business

When you think about where you want to be in life, are you thinking about the whole world? Then international business knowledge is a must for you.

Details
Undergraduate
Option
Market Research & Consumer Analytics

Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.

Details
Undergraduate
Minor
Option
Microcredential
Sports Business

Sports are more than just a game. The global sports business industry is a rapidly evolving area of work. And this booming field needs professionals who can manage growth opportunities and cultivate innovative, data-driven strategies to advance the industry.

Details

Business analytics opportunities

Study abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities

Associated clubs

Business Information Systems

Supply Chain Club

Management Association

See all clubs

Scholarships

Joe D Lewis Scholarship

Foodguys Values Business Scholarship

Helen Mae Cropsey Memorial Scholarship

Glenn L Jackson Memorial Scholarship

See all scholarship opportunities

Ways to attend

We offer class in the modalities that work for you and your schedule.

In-person: Corvallis

Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.

 

Online

Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.

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OSU Center of Business Analytics & Applied AI

The Center of Business Analytics and Applied AI in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

Working with its corporate sponsors, the Center of Business Analytics and Applied AI accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.

We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.

Student stories

Undergraduate
Option
Digital Marketing

Remember, way back when, when print and television advertising were the most important marketing channels? For the most part, neither do we. eMarketer reports 2019 digital ad spending at 54% — higher than print and television combined.

Details
Undergraduate
Major
Minor
Option
Accounting

Today's accountants are tech-savvy problem solvers, insightful planners and strategic thinkers. Many of the “number-crunching” tasks formerly thought to be part of an accountant's world have long ago been replaced by sophisticated software.

Details
Undergraduate
Option
Dean's Academy

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students on the Corvallis campus who wish to maximize the educational and experiential aspects of their college experience.

Details
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