Business Analytics

Discover opportunities and drive business decisions within organizational contexts through data analytics

Program Details


Online, Corvallis

Program Type:



Business Analytics

More and more, data is driving business decisions, and companies need experts to derive insights from their data sets. Business analytics is a rapidly growing and highly in-demand skill. According to the U.S. Department of Labor, the job market for those trained in business analytics is expected to increase by 34% in Oregon and 27% nationally by 2026.

We're preparing graduates who can meet the growing demand for these great careers. You'll graduate with expertise in strategic thinking, data analysis and management required to lead successful analytics projects in organizations.

You'll learn through hands-on experience and case study to be able to bridge real-world problem with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.

You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll also understand the financial and operational implications of data-driven solutions you've discovered.

Business analytics is a major program of study offered in Corvallis or online through Ecampus with a number of areas of focus: Corvallis students can choose from 1) digital marketing analytics, 2) market research and consumer analytics, or 3) human resources (HR) analytics options.

Online ecampus students can choose from 1) digital marketing analytics or 2) market research and consumer analytics options


Once you enroll in the Business Analytics program, you can select an area of focus from the following options:

Enhance your ability to analyze accounting and financial information by pursuing the coursework associated with our accounting option. This 24-credit option covers external reporting and accounting analytics in-depth and additional advanced accounting topics.

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students who wish to maximize the educational and experiential aspects of their college experience. Invitation to this option is restricted to those who meet eligibility requirements.

You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.

The human resource analytics area of study trains you to use a data-driven approach to managing people-related issues, such as recruiting, performance evaluation, hiring and promotion, compensation, and employee retention.

This area of study prepares you for management positions and exciting international careers at multinational firms, global financial service organizations and international centers of trade.

You’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.

The sports business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.


degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students


nationally for online education
US News and World Report

Business Analytics Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Alpha Kappa Psi

Business Information Systems

Marketing Club

See all clubs >



Carol Brenne Sampson Information Technology Scholarship

Robert E Shirley Scholarship

Chevron International Experience Scholarship

Deloitte Scholarship

See all scholarship opportunities >


Possible Careers

Global Intelligence Director

Market Research Analyst

Quantitative Analyst

OSU Center of Business Analytics & Applied AI

The Center of Business Analytics and Applied AI in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

Working with its corporate sponsors, the Center of Business Analytics and Applied AI accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.

We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.

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Meet Regan Mott

It started out like any other day at Beaverton High School for Regan Mott. She was sitting in the cafeteria, visiting with friends. Mott was waiting to hear back about a scholarship she had applied for to attend Oregon State University.

Mott has been coming to Oregon State her whole life, attending sporting events with her family. It’s where her parents met, and the college was her top choice, too. Before heading back to class, Mott refreshed her email one more time ... “When I saw that I got an email from the College of Business, I started freaking out,” Mott recalls. “I was too afraid to open it.”

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I enjoy challenges, and I love to learn. That desire to learn and solve tough problems has guided me my entire career.

Kate Johnson '98
Act-On Software CEO

Where our graduates work

Graduates from the college's business analytics program have become computer analysts, business process analysts, quality control managers, IT project managers, consultants, teachers, systems' analysts, chief information officers and more.

  • Adecco
  • Cambia
  • Cambia Health Solutions
  • Compucom
  • Daimler
  • Dell
  • Deloitte
  • Huron Health Care
  • Intel
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • Salesforce
  • Schnitzer
  • The Standard
  • Umpqua Bank

Accelerate your education

The Accelerated Master's Platform (AMP) allows current College of Business undergraduate majors to take graduate classes, apply those credits to their current undergraduate degree, and also transfer them into the Master of Business Administration (MBA) or Master of Science in Business (MSB) programs.

Students apply to the program in the junior year and take up to 22 graduate credits during their senior year. With careful planning, College of Business students can potentially complete their MBA or MSB at Oregon State University quicker than they would otherwise be able.

Although AMP is open to all College of Business undergraduate programs, the business analytics program is particularly well-suited.

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Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference