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Marketing

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.

Curriculum & learning outcomes

All students earning their undergraduate degree in a business discipline from the OSU College of Business complete a common business curriculum. This set of courses, consisting of about 102-106 credits across all four years, provides students with a strong business foundation. Additionally, marketing coursework for the major and minor is listed below.

Major required courses

Minor required courses

Visit the OSU Catalog for the full program information and learning outcomes.

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