Market Research & Consumer Analytics

Develop strong technical skills to generate insights about consumers, brands, and markets

Program Details


Online, Corvallis

Program Type:



Market Research and Consumer Analytics

Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.

Within our new business analytics major, you’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.

Market research and consumer analytics is an option in business analytics major offered in Corvallis or online through Ecampus.

Associated Program:

The option in market research and consumer analytics is available to students enrolled in the business analytics program.

Business analytics is a rapidly growing and highly in-demand skill. You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll also understand the financial and operational implications of data-driven solutions you've discovered.


degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students


companies recruit our students each year

Market Research and Consumer Analytics

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Alpha Kappa Psi

Business Information Systems

Marketing Club

See all clubs >



Carol Brenne Sampson Information Technology Scholarship

Robert E Shirley Scholarship

Chevron International Experience Scholarship

Deloitte Scholarship

See all scholarship opportunities >


Possible Careers

Global Intelligence Director

Market Research Analyst

Quantitative Analyst

Center for Marketing and Consumer Insights

Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.

The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.

For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.

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Meet Regan Mott

It started out like any other day at Beaverton High School for Regan Mott. She was sitting in the cafeteria, visiting with friends. Mott was waiting to hear back about a scholarship she had applied for to attend Oregon State University.

Mott has been coming to Oregon State her whole life, attending sporting events with her family. It’s where her parents met, and the college was her top choice, too. Before heading back to class, Mott refreshed her email one more time ... “When I saw that I got an email from the College of Business, I started freaking out,” Mott recalls. “I was too afraid to open it.”

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I enjoy challenges, and I love to learn. That desire to learn and solve tough problems has guided me my entire career.

Kate Johnson '98
Act-On Software CEO

Where our graduates work

Graduates from the college's business analytics program have become computer analysts, business process analysts, quality control managers, IT project managers, consultants, teachers, systems' analysts, chief information officers and more.

  • Adecco
  • Cambia
  • Cambia Health Solutions
  • Compucom
  • Daimler
  • Dell
  • Deloitte
  • Huron Health Care
  • Intel
  • Nike
  • Odom
  • Portland General Electric
  • Providence Health Services
  • Puppet Labs
  • Salesforce
  • Schnitzer
  • The Standard
  • Umpqua Bank

Here's why you should be a College of Business student

A success plan for life

Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.

We're not just business; we're family

Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.

We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.

Ranked and accredited

Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.

Discover the OSU difference