Design & Innovation Management
Information Security, Assurance & Analytics
Market Research & Consumer Analytics
Supply Chain & Logistics Management
Tuition & Financial Assistance
Develop strong technical skills to generate insights about consumers, brands, and markets
Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.
Within our new business analytics major, you’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.
Market research and consumer analytics is an option in business analytics major offered in Corvallis or online through Ecampus.
degrees and areas of focus
of classes have fewer than 50 students
companies recruit our students each year
Sydney, Australia: University of Technology Sydney
Vienna, Austria: Vienna University of Economics & Business
Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios
Alpha Kappa Psi
Business Information Systems
Carol Brenne Sampson Information Technology Scholarship
Robert E Shirley Scholarship
Chevron International Experience Scholarship
Global Intelligence Director
Market Research Analyst
Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.
The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.
For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in Oregon. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.
It started out like any other day at Beaverton High School for Regan Mott. She was sitting in the cafeteria, visiting with friends. Mott was waiting to hear back about a scholarship she had applied for to attend Oregon State University.
Mott has been coming to Oregon State her whole life, attending sporting events with her family. It’s where her parents met, and the college was her top choice, too. Before heading back to class, Mott refreshed her email one more time ... “When I saw that I got an email from the College of Business, I started freaking out,” Mott recalls. “I was too afraid to open it.”
I enjoy challenges, and I love to learn. That desire to learn and solve tough problems has guided me my entire career.
Kate Johnson '98
Act-On Software CEO
Graduates from the college's business analytics program have become computer analysts, business process analysts, quality control managers, IT project managers, consultants, teachers, systems' analysts, chief information officers and more.
A success plan for life
Professional, personal and leadership skills form the backbone of successful careers. Blueprint, our award-winning series of classes, is focused on professional and leadership development and financial literacy. With Blueprint, you’re on track to graduate on time, with the skills and network to choose your career, and the savvy to make the big decisions at the right time.
We're not just business; we're family
Our first-year students live in one of our business-themed residence halls. This learning-focused, student-first, open-door culture makes the big Oregon State campus feel like the supportive place it is – and feel a lot smaller and easier to navigate than you might think.
We’re the only college at OSU that has a dedicated Career Success Center for our students. We help you find an internship, write a resume and find a job.
Ranked and accredited
Oregon State is ranked in the top five for online education with U.S. News & World Report. The College of Business overall, as well as our accounting program, is accredited by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business and accounting.