Thought Leadership Series

Highlighting the Impact of Business Research

The College of Business launched the Thought Leadership Series in early 2023 with the aim of amplifying the benefits of business research and elevating our faculty's innovative and thought-provoking work. While focusing on industry-related and data-driven research, the College of Business Thought Leadership Series gives audiences a high-impact experience – and leaves them with curiosity and inspiration.

How Influencer Marketing Promotes a Gun-Centric Lifestyle and Worldview

November 8th, 2024

In this Thought Leadership series video, Associate Professor of Marketing Aimee Huff examines gun advertising and the critical role of social media influencers in shaping a gun-centric worldview. She also covers how brands can leverage influencers to drive sales, enhance brand equity and align products with specific ideologies and lifestyles, and how these influencers  transcend traditional marketing by embedding products into consumers' identities.

Tap into the Abilities of People with Disabilities: The Case of Employees with Hearing Loss

May 21, 2024

People with disabilities remain underemployed and marginalized in organizations and society. In his Thought Leadership Series video, Professor Baldridge’s examines the workplace experiences of people with disabilities with an emphasis on accommodation and career success among people with hearing loss.

Prospertiy with Purpose – The Promise of Sustainable Capitalism?

March 21, 2024

In the face of climate change and widening inequality, there is a growing call to reshape capitalism into a force for good, balancing profit with the welfare of all stakeholders. In her Thought Leadership Series event, Senior Associate Dean Inara Scott examined the multiple complexities of capitalism in today’s world, the various ways to reshape capitalism into a force for good, and how business can nurture societal well-being. 

AI and Employee Management – The Impact on Trust in the Workplace?

May 2, 2023

Dr. Keith Leavitt's research on using AI features in today’s workplace to manage and evaluate employee performance challenges us to think about the influence of machine learning on manager-employee trust. 

The Impact of Stressful Life Events at Work: The Case of Divorce

May 23rd, 2023

Dr. Bori Csillag's work challenges us to consider how important it is for organizations to understand the emotional turmoil employees experience when going through life stressors and crises outside the workplace.

The Complex World of Networks: The Implications on Business

June 7, 2023

Dr. Franzi Schmid's research focuses on the impact that social networks have on social influence, sales performance, and social media marketing metrics – with the ultimate goal of studying networks to better understand the behaviors of the systems they represent.