2021 Business Analytics Symposium


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A virtual Event

New practices are being implemented at an astonishing rate and speed and being nimble and open to innovation helps make companies successful and best serve their constituencies. The symposium will feature breakout sessions examining the invaluable and dynamic role business analytics plays in directing the growth and innovation for successful businesses.


Friday, January 29, 2021
8 a.m. - 12 p.m.
$40, Individual Ticket
$100, Company Group Ticket (4 tickets)

Symposium breakout sessions feature incredible speakers who will discuss experiences centered around this year’s theme:

Supporting the resilience, recovery and realignment of business through the pandemic with data analytics.

Group Registration is available: Register as a team and receive a discount on each individual ticket, it’s that easy! You can do so by setting up a “group” on our registration page and sharing your group’s individual password with your team members. With that, they can register with the group rate under your company.

Who Should Attend

Professionals: Anyone from entry level, to middle management and leadership teams who work with research, data and other resources that drive strategic business decisions.

Sectors: Apparel, Finance, Food & Beverage, Healthcare, Manufacturing, Public Agencies, Real Estate, Retail, Service, Technology, Transportation.

Please contact us for more details.


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Event Schedule


Welcome & Center Updates


Keynote Speaker Carol Potts ‘82

Americas Head of ISV Sales at Amazon Web Services

Data Driven Business: Leadership, Culture and Learning


Session One/Option 1

People First reopening strategy

  • Elpida Ormanidou, VP Data Science
  • Babette Siebold, Data Scientist Lead

Starbucks Coffee Company

Session One/Option 2

Power to the People Data: Criticality of People Analytics for Organizational Resilience

  • Amin Venjara, Chief Product Owner & VP of Product and Data Cloud



Session Two/Option 1

PGE's digital journey to reduce customer friction and improve operational efficiencies using AWS & Snow Flake

  • Aravind Murugesh, Principal Data Engineer
  • Hema Sundaram, Director of Data Strategy & Operations
  • Uma Venkatachalam, Principal Information Architect
  • Sung Jun Yoon, Ph.D., Data Scientist

Portland General Electric

Session Two/Option 2

Shaping Daimler Trucks North America's Future with Data and Coping with Pandemic Impacts by Building the Intelligent Company

  • Lutz Beck, Chief Information Officer

Daimler Trucks North America


Break & Networking


Session Three/Option 1

Business Intelligence: Modernizing Reporting and Analytics for Remote Collaboration

  • Daniel Perez, Business Systems Analyst


Session Three/Option 2

Using Insights to accelerate Resilience, Recovery, Realignment and make better decisions for your company

  • Peter Zelter, Director Analytic Solutions

Tellius, Inc.


Session Four/Option 1

The Importance of Business Analytics and 'Good Technology'

  • Mary Coucher, VP, Worldwide Systems


Session Four/Option 2

Analytics in the risk and insurance industries

  • Charles Richards, Director of Analytics

CorVel Corporation


A Snapshot of Business Analytics in Action at Oregon State University


Getting Involved: A First-Hand Experience


Closing Thoughts


2021 Event Concludes


Frequently Asked Questions

2021 session length

How long are each of the breakout sessions?

Each session is 20 minutes of presentation, followed by 10 minutes for Q&A with the speaker(s).

2021 join info

How will I get the information to join this virtual event?

All registered attendees will receive information for joining our virtual Business Analytics Symposium platform via email one week prior to the event.

2021 recorded

Will this event be recorded?

No, this is a live event! We value audience participation and hope that you’ll be able to make it there in person.

2021 student discount

Is there a discount code for students?

We strive to provide accessible learning opportunities for current students at prices that are affordable. Please reach out to us at collegeofbusiness@oregonstate.edu to find out more.

2021 be a speaker

How can I be a speaker or recommend a speaker for next year’s event?

You can share recommendations or submit a request to be a future speaker by filling out our Speaker Interest form here - https://oregonstate.qualtrics.com/jfe/form/SV_9LHHMGLpsaGnvCt

2021 group discount

Is there a discount if you register a group?

Yes, there is! To access that discount, please create a group registration and share the appropriate information with your team. You can register your colleagues at the time of creating the group registration or colleagues can register themselves at a later date with the group password. We ask that at least four members register to form a “group”.

2021 team registration

How do I register with my team?

You can register as a group by creating a “group registration” on our registration page. The ticket platform will prompt you to create a password. With this password, team members can register with your group for the group rate.

If your team already has a group registration created, please obtain your group password to register under your company’s group registration and receive the group discounted rate.