February 25, 2022

2022 Business Analytics Symposium

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Join us

Join Oregon State University’s Center for Business Analytics for our third annual Business Analytics Symposium. This special event includes a deep dive into how to ethically use data and analytics.

Our boot camp on analytics for customer relationship management has been moved to March 11. Find out more >

The Ethics of Business Analytics

Friday, February 25, 2022
8 a.m. - 12 p.m. PST
$50 for individual
$40 per person for groups larger than five


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Event Details


The Third Annual OSU Business Analytics Symposium focuses on the ethics aspect of business analytics. Be inspired by keynote speaker Lutz Beck, and then continue your day "building your own symposium" by attending break-out sessions that are most relevant to you and your organizations needs.

Analytics gives organizations superpowers to understand customers, employees and business processes in a way that has never existed before. Now, with great power comes great responsibility. How should we manage the power that data gives to us?

Through sharing best practices, this symposium helps participants to improve the effectiveness and efficiency of their existing analytics solutions and to better plan their future analytics strategies.

Symposium Speakers

Keynote Speaker: Lutz Beck

CIO, Daimler Truck North America

Lutz Beck has been with Daimler Truck for more than 17 years, starting as an IT manager and serving in various roles throughout his tenure, including executive director of IT management and chief information officer of Daimler Truck Asia. He currently serves as chief information officer of Daimler Truck North America.

Throughout his time at Daimler, Beck has made great strides to develop a culture that uses data as a key asset to improve efficiency in operations, bolster decision making and create better experiences for customers and dealers. Likewise, Beck has helped ensure that Daimler meets the challenges that come with using an increasing wealth of data - from customers’ privacy concerns to government compliance.

Gargi Chakraborty

Director of Data Sciences, Starbucks

Jon Francis

Senior Vice President of Analytics, PayPal

Elpida Ormanidou

Vice President of Insights and Analytics, PetSmart

Charles Richards

Vice President of Analytics, First American Home Warranty

Nick Simha

Senior Leader, Solutions Architecture ISV, Amazon

Amin Venjara

General Manager of Data Solutions, ADP

Uma Venkatachalam

Data Solutions Manager at Portland General Electric

Who Should Attend

Professionals: Anyone from entry level, to middle management and leadership teams who work with research, data and other resources that drive strategic business decisions.

Sectors: Apparel, Finance, Food & Beverage, Healthcare, Manufacturing, Public Agencies, Real Estate, Retail, Service, Technology, Transportation.

Please contact us for more details.

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Event Schedule


Welcome & Center Updates


Keynote Speaker Lutz Beck

Chief Information Officer, Daimler Truck North America

Power of Data


Session One/Option 1

New World of Work: What HR and Payroll Data Can Tell Us about How We Work

  • Amin Venjara, General Manager of Data Solutions


Session One/Option 2

The Intersection of Analytics, Ethics and Purpose

  • Charles Richards — Director, Business Intelligence and Analytics

First American Home Warranty


Session Two/Option 1

Analytic Transformation

  • Jon Francis — Head of Global Advanced Analytics and Decision Sciences


Session Two/Option 2

Delivering Exceptional Customer Experience through Cloud, Data and Analytics

  • Uma Venkatachalam – Data Solutions Manager
  • Rekha Chunduri – Lead Data Engineer
  • John Pedapalli – Solution Architect
  • Rex Chen – Senior Data Scientist

Portland General Electric


Break & Networking


Session Three/Option 1

Healthcare Transformation with Data and Analytics

  • Sonney Sapra – Senior Vice President, Chief Information Officer

Samaritan Health Services

Session Three/Option 2

Using Analytics within the Guardrails of Strategy and Ethics

  • Elpida Ormanidou – Vice President of Insights and Analytics



Session Four/Option 1

Data Ethics in the Coffee Industry

  • Gargi Chakraborty – Director for Data Science

Starbucks Company

Session Four/Option 2

Data, Analytics and AI – Balancing Opportunities with Risk and Ethics

  • Nick Simha – Senior Leader Solutions Architecture, Amazon Web Services
  • Diya Wynn – Senior Practice Manager, Emerging Technologies & Intelligent Platforms



Business Analytics in Action at Oregon State University

OSU Faculty Presentation: Blockchain & Business Analytics

  • Dr. Shaokun Fan | Assistant Professor of Business Analytics

Partnering on Projects with the OSU Center for Business Analytics

  • Florian Houguet | Digital Innovation Director, Nike

2021 Event Concludes

Frequently Asked Questions

2021 session length

How long are each of the breakout sessions?

Each session is 20 minutes of presentation, followed by 10 minutes for Q&A with the speaker(s).

2021 join info

How will I get the information to join this virtual event?

All registered attendees will receive information for joining our virtual Business Analytics Symposium platform via email one week prior to the event.

2021 recorded

Will this event be recorded?

No, this is a live event! We value audience participation and hope that you’ll be able to make it there in person.

2021 student discount

Is there a discount code for students?

We strive to provide accessible learning opportunities for current students at prices that are affordable. Please reach out to us at collegeofbusiness@oregonstate.edu to find out more.

2021 be a speaker

How can I be a speaker or recommend a speaker for next year’s event?

You can share recommendations or submit a request to be a future speaker by filling out our Speaker Interest form here - https://oregonstate.qualtrics.com/jfe/form/SV_9LHHMGLpsaGnvCt

2021 group discount

Is there a discount if you register a group?

Yes, there is! To access that discount, please create a group registration and share the appropriate information with your team. You can register your colleagues at the time of creating the group registration or colleagues can register themselves at a later date with the group password. We ask that at least four members register to form a “group”.

2021 team registration

How do I register with my team?

You can register as a group by creating a “group registration” on our registration page. The ticket platform will prompt you to create a password. With this password, team members can register with your group for the group rate.

If your team already has a group registration created, please obtain your group password to register under your company’s group registration and receive the group discounted rate.