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Case Study

E. & J. Gallo Winery

E. & J. Gallo Winery, a family-owned company and leader in the U.S. wine industry, markets and distributes its wine, spirits and other alcoholic products in more than 110 countries.

Lifelong learning is more important now than ever, and Gallo invests in its employees through a Sales Leadership Development Program. To keep pace with a changing global marketplace, Gallo turned to the professional development expertise at the College of Business.

We created “Selling in a Digital World,” a custom hybrid in-person/online training program in digital marketing to upskill employees and expand their capabilities.

Challenge

To provide a national sales team with multifaceted training and digital marketing experience.

Set-up

Gallo met with the College of Business' executive and professional development team to discuss training and professional development needs.

Combining OSU’s online capabilities and College of Business subject matter experts, a custom program with multiple learning formats was created for Gallo.

Gallo’s sales team completed a pre-assignment online, then received instructor-led training at three training roadshows held across the country.

Results

Upskilled employees: Gallo’s entire sales team learned about selling in a digital world and how to participate in retailers’ marketing efforts. When participants were surveyed after the training, Selling in a Digital World earned a 95% employee satisfaction score, exceeding Gallo’s target beginning-and-ending net promoter scores.

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Case Study

Peet's Coffee

Enhancing workforce skills and promoting employee recruitment and retention are critical in today’s business landscape. Peet’s Coffee, a U.S. specialty coffee company, is committed to making significant investments in its more than 5,000 employees – known as Peetniks – through competitive wages, generous 401(k) plans, healthcare and other benefits that build lasting careers. Peet’s turned to the College of Business and Oregon State Ecampus to support its working professionals with work-life flexibility and robust academic experience that positions them for career advancement. OSU created the Peetnik Pathway to College Program, a tuition scholarship plan that gives thousands of employees access to OSU’s top-ranked online education.

Challenge

To recruit, retain and enhance a national retail team with an educational program that matters to employees and the employer.

Set-up

Peet’s met with OSU’s Ecampus and College of Business to discuss skills and educational needs.

The teams created a scholarship plan that gives thousands of Peet’s employees nationwide access to an OSU degree.

Results

Recruiting and retaining a skilled workforce: The Peetnik Pathway to College Program demonstrates Peet’s commitment to its employees’ career and life success. 

Peetniks can earn a top-ranked online education, balance their careers and lives and count on financial support from Oregon State University.

While planning the degree pathway with Peet’s, we launched a retail management option as part of our portfolio of business education offerings.